4 Reasons You Need A Real Estate Copywriter

Erica Gordon
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If you work in real estate, you should consider hiring a real estate copywriter. In general, hiring a copywriter is a must for any business nowadays, especially if you want to close sales. Real estate is no exception, particularly if you want to chat with only the most qualified leads in person. And if you want your business to be both memorable and relevant to your audience, it is crucial to produce a lot of persuading content.

Finding the time to write it all yourself, however, can be difficult. By hiring a real estate copywriter, you can still churn out content and avoid the typical hassle it comes with.

The real estate industry is so ripe with competition, that standing out can be quite difficult. After all, what makes your property different from the rest? Perhaps the way your properties can stand out, is by the way the copywriter describes them.

The more competition you have, the harder it is to find your ideal client. But that is where hiring a professional copywriter can help you stand out from the crowd and make all the difference in your sales. Real estate copywriters can help improve your listing descriptions, improve your search engine ranking, and more. Below are 4 reasons you could stand to benefit from hiring a real estate copywriter:

1. A Real Estate Copywriter Can Perfect Your Listing Description

Though real estate is largely a people business, it is still critical that you can secure those in-person showings in the first place; and hiring a real estate copywriter can help you do just that.

The truth is, having a real estate website up just isn’t sufficient anymore. The copy on it should also be compelling. Fortunately, whether your ideal customer calls for a light and friendly tone or a poised one, a great real estate copywriter will be able to leverage that tone while not forgetting about your intent to sell.

Using direct response copywriting, a great real estate copywriter will be able to constantly help you test the market for the right words and audience for your listing. And undoubtedly, they can be a strong asset in making sure your content hits home.

Let’s discuss a couple of ways a great real estate copywriter can help take your real estate business to the next level.

2. Copywriters Can Revamp Your Real Estate Website

Sure, it is critical that your website has beautiful pictures of the properties available. After all, the personal nature of selling or renting out a property is most effectively done with graphics rather than just words.

Many real estate agents focus too heavily on the photographs of their properties, and don’t focus enough on the descriptions. It would be a mistake to ignore the impact the words (the copy) has on selling your property. In other words, it isn’t a good idea to nonchalantly write your listing descriptions, even if you know your property well or have an extraordinarily beautiful photograph of it.

3. Improve Your Search Engine Optimization (SEO)

Whether you are listing your property on your website or a listing site like Zillow, the first step to being able to make a sale is having you customers find you.

Sure, it is critical that you polish your listing for grammar and put your best foot forward with eye-catching photos. But what good is it if your customers can’t find you?

That is where some SEO expertise can come in handy. The best copywriters will research what keywords your customers are searching for and make sure you have those keywords included in your listing. 

Whether that is in your listing descriptions, website copy, or blog resources, a real estate copywriter will help you optimize for search engine visibility.

4. Real Estate Copywriters Keep Your Content Relevant

From rentals to sales, residential to commercial, loans and mortgages, and much more, real estate is a vast industry. It touches on so many segments. Hence, knowing your specific segment and its corresponding customers can give you a huge advantage against competing real estate agencies.

That’s where a real estate copywriter comes in.

A great real estate copywriter will help you keep track of trends, pricing strategies, and the shifts in customer demographics. That way, you will constantly be prepared to put out content that is relevant to your customers.


Now you know why a real estate copywriter can make all the difference in your real estate business. They will take the burden of writing off of you. Copywriters will not only write but pitch ideas and content. Then, they will take responsibility for its production and delivery per your requirements.

They will fine-tune your branding. Nowadays, your brand is more critical than it ever has been. Real estate is about more than just having listings that might be interesting.

They can keep your website at the top of the search engines. With the right keywords and targeted content, you will never have to struggle with online visibility.

Being in the real estate space means you are working with owners, buyers, and renters. In other words, you are working with a lot of people. And as it is always the case with people businesses, you will need to pay particular attention to how you communicate with others. 

That’s where a real estate copywriter can help. Hire a real estate copywriter today.

Erica Gordon

Erica Gordon is a lead strategist for Copywriters.com, an SEO content writer, blog writer and a copywriter. Erica has over a decade of experience writing for top tier publications such as Huffington Post, POPSUGAR, Elite Daily and Thought Catalog. You can follow Erica on Instagram @ericaleighgordon to say hi and see her full portfolio.

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