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5 Online Lead Generation Strategies For Brick & Mortar Businesses

Steven Li
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One of the greatest challenges businesses face is online lead generation. Brick-and-mortar businesses can and do sell online. However, you're definitely not alone if you've struggled to bring in new leads for your business. In fact, HubSpot found that 61% of business owners said their company's biggest challenge was generating online traffic and leads.

A business's success is built on obtaining high-quality, qualified leads. That's because with the Internet, having the best product or service isn't cutting it anymore. Rather, it's about who can attract the customer’s attention.

In this article, we'll be diving into 5 different online lead generation strategies to help bring some added traffic to your website and more customers to your business.

1. Post Frequently on Social Media to Improve Online Lead Generation

Investing in social media is crucial when trying to increase brand awareness, especially for brick-and-mortar businesses. Market research group Ascend2 found that social media marketing was the most effective strategy in improving the quality of leads.

Using popular social media platforms such as Twitter and Instagram are great ways to promote your company and get your name out there. With these platforms, you can also directly plug your website on posts or in Tweets. This way, customers can immediately be directed to your landing page with one simple click. Customers value convenience and ease, which social media offers.

Another way can use social media for online lead generation is by offering contests and prizes to followers. For instance, you could create a contest to win a free product or service, where customers could qualify if they followed your account and tagged two friends. This way, your social media will gain a bigger following and you'll improve brand recognition. When it comes to social media, your reach is limitless. Just be creative!

2. Learn SEO

Search Engine Optimization (SEO) is integral as your business goes online. SEO will help you increase traffic to your website by boosting its visibility through search engine results. More views means more prospective buyers!

SEO involves making seemingly small tweaks to your website that can garner huge results. Simple SEO practices include crafting well thought out titles for your content with targeted keywords. Create titles that stand out to new leads and effectively communicates what your content is about.

Another practice is adding a meta description when posting content. A meta description is essentially a sentence or two summarizing what your post is about. This gives users a quick, accurate depiction of what your post is about. If you write an engaging description, they'll be more enticed to visit your site and possibly buy your products or services.

However, if you still don't really know where to start, that’s understandable. Nobody expects you to be an SEO expert. Consider hiring an SEO copywriter for professional help. Since they're trained to help boost your company's online visibility, hiring one will likely bring more traffic to your page.

3. Consider Paid Advertising

Another way to improve online lead generation is through paid advertising. This helps ensure prospective customers see and recognize your company. There's also a wide range of options you can choose from for your ads.

However, arguably the most effective type is pay-per-click ads. These are located right above search engine results and are likely to be noticed by your target market. In order to make your ad memorable, pay close attention to the type of language you use. Make sure it's easy to understand, engaging, and directly appeals to the customers you're aiming for.

Ads are a quick way to help generate more leads. If you create a memorable advertisement that links to a great landing page, you'll be able to gain more leads fast!

4. Write an Engaging, High-Quality Newsletter

A free newsletter can also help a lot with online lead generation. To preface: this doesn't mean spamming subscribers. Only send emails with relevant information that customers will find valuable.

For instance, throwing in coupons or special offers for subscribers is a really effective incentive for new leads to stay subscribed or even encourage others to do the same. If customers are rewarded when they subscribe to your email, customers will be more likely to buy your products or services. This will also help increase brand recognition for your company.

Newsletters are also a great way to bring new leads to your company. But remember: the better your content, the more likely people will sign up for your emails. Put some time into these newsletters, and hire a professional copywriter to write them.

5. Make Blogging a Consistent Practice

Blogging is also a great way to bridge the communication gap between you and customers. They help make your business a lot more personal. Plus, they can be a great way to better inform your customers about your goods or services.

Although blogs aren't directly responsible for a lot of leads, they do help capture the attention of a lot of prospective customers. This happens when you strategically use highly searched keywords in your post. Blog posts should be SEO-friendly, with proper distribution of the target keyword.

Blog posts are an especially helpful tool because you'll be drawing in customers from your target market since they'll already be looking specifically for the good or service you're providing.

Implement Better Online Lead Generation Strategies Today

Bringing in new leads requires a lot of hard work. But that's because it's also integral to the growth of your business. That being said, it's necessary that you put in enough time and energy into public outreach. Business is all about your customers. Remind them of your presence and treat them well, and you'll see results.

Online lead generation is all about communicating with customers to get on their radar. 

By using these tactics, you'll be able to bridge the communication gap between you and consumers and gain more prospective customers.

Since qualifying leads relies heavily on your content, you’ll want to consider hiring a dedicated copywriter.

Steven Li

Steven Li is the founder of The Rising, a publication that covers how changes in the environment impact business, politics, and technology. He is also a contributing writer at Entrepreneur Magazine and Forbes.

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