Lead generation techniques are at the core of every business. Your customers are the fuel to keep your business running—or skyrocket your business to that next level.
Do you have customers who are already buying your products or services? If you said yes, then don’t assume things will be this way forever. Don’t assume they’ll buy only from your brand rather than an active competitor.
Every company needs more customers to generate more revenue and expand their brand. A total of 61% of companies say generating leads is their top challenge.
Generating leads can be done with different techniques. The following are 5 simple, targeted lead generation techniques to grow your business:
SEO is one of the most effective techniques for lead generation. Here’s why. When people have questions, they simply go to Google and search for answers. It’s essential to know that Google holds 92.95% of the search engine market share worldwide.
The first page of Google has the most organic traffic. It has 71%, sometimes reported up to more than 90%, of search clicks.
Now, you might be wondering, how do you rank on the first page of Google for your industry? Is it even achievable?
Yes, by knowing and implementing these simple elements on your website you could rank on the first page on Google:
Identify your target keywords/keyphrases. Find high search volume keywords related to your industry and use online tools such as Ahrefs, Ubersuggest, and Answer the public.
Make your webpage SEO-friendly, so Google recognizes you. Distribute and structure your keywords proficiently on your webpage to avoid keyword stuffing.
Backlink inbound and outbound links on your webpage. Ideally, have at least 2 inbound links and 2 outbound links.
Provide relevant case studies, statistics, data, etc. Double-check sources before linking them on your webpage.
It looks like a lot of work right? It’s achievable on your own, but easier when you have a team of copywriters by your side who understand SEO. They can create consistent, ROI-focused, scalable, compliant, and SEO-friendly copy.
Social media helps you to build brand awareness with a wide range of different audiences. These social media channels can help you to generate leads. You need to be in many of them as possible to reach a broader range because people consume content from different social media channels.
Social media allows you to express your company's identity to the world. As a result, it builds brand loyalty, trust, and generates leads to your website.
According to Statista, 79% of the population in the United States—not to mention the world—has a social media account of some kind. That equals around 246 million U.S. social media users as of 2019 and increasing up to 250 million in 2020.
People are on social media for many different reasons, and marketers know it and so should you. Here are lead generation techniques to apply to your social media channels:
Provide value upfront then link to your call-to-action (CTA). Provide educational, fun, and informative content, then direct your audience to your CTA.
Set social media goals using HubSpot’s SMART goal method to boost your leads. SMART stands for specific, measurable, achievable, relevant, and timely.
Listen & monitor what they’re saying about your industry or company, then create content. Improve your connection with your audience by knowing their pain points and build trust and loyalty.
It’s crucial to listen and monitor. Ernest Hemingway once said in his book Across the River and Into the Trees, “When people talk listen completely. Don’t be thinking what you’re going to say. Most people never listen. Nor do they observe."
First impressions are the stepping-stones to earn a lead. Your website or landing page are your headquarters for lead generation. It’s where your leads connect with your business for the first time. And a well-optimized website will attract traffic and generate leads that convert into sales.
Most businesses worldwide have a website, but what makes a website stand out? Investing and putting effort into optimizing it will achieve that result. A website is not a one-time set and forget. It’s like building a castle and leave it without furniture. How do you optimize your website?
Build it upon simple navigation. It should be easy for visitors to navigate on your website. Create a simple and clear navigation menu, helping visitors find what they’re looking for.
Attractive and clean design. Cut the clutter of an overwhelming design, and stick to one goal per page—what you want the visitor to do.
It should be SEO-friendly. How could your visitors find your website in the first place? It would most likely be Google, a key step so it becomes optimized and featured on SERPs.
It must be mobile-friendly. According to Impactbnd.com, 52% of users said that a "poor mobile experience makes them less likely to engage with a company."
A good user experience (UX) will leave a good first impression for visitors, making your website a 24/7 lead generation machine.
Emails are still king in this ever-evolving world when it comes to lead generation techniques, especially when the flow of leads turns into sales. You can nurture the leads and turn them into customers with the most effective channel. The logic behind it is simple.
Emails have the highest ROI across all channels. For every $1 spent, email marketing generates $38 in ROI. How can you create effective emails?
Here are 4 best practices you can implement instantly to create effective emails:
The subject line should be relevant and personalized. The recipient is more likely to open the email if they think it's from a friend.
Keep it short and to the point. It should just be long enough to get the job done. Rambling on aimlessly will cause the reader to stop reading.
Don’t forget about mobile users. Craft and format the email in advance for both desktop and mobile users because 61.9% of email opens occur on mobile.
Make it sound friendly and use the active voice. When it sounds engaging and friendly, people keep reading and potentially take action.
As marketers, sometimes we forget that each email subscriber is a real person. Marketing expert David Newman once said, “Email has an ability many channels don’t: creating valuable, personal touches—at scale."
It’s a marathon, not a sprint. Content marketing is a non-interruptive, slow, and steady lead generation machine.
Content marketing is the present and the future of marketing. It isn't about your brand, your products, or services. It’s about your target audience.
When you provide valuable, fun, and relevant content that educates them or solve an issue, you’ll earn their trust and loyalty. When the time is right for them to make a decision, who is the one they will think of first? You want your name to be the answer, of course.
How do you generate leads using content marketing?
Here are proven and effective lead generation techniques to do that:
By creating a blog on your website. Create educational content based upon a specific keyword related to your industry to rank on SERPs.
Know your target audience. Create your ideal buyer persona to understand their desires and pain points and for a better connection with your audience.
By making videos. Studies show that 64% of consumers purchase a product after watching a branded video.
Create free educational lead magnets. For example, create webinars, eBooks, infographics, quizzes, checklists, etc. Then direct your audience to the magnets to provide value and earn customer loyalty.
Don’t just create. Republish. Once a piece of content becomes a hit—republish it across all your channels. For example, if it was a video, transcribe it and post it as an article on your blog.
Each of the 5 main lead generation techniques could work effectively alone, but combine to create a complete picture. Every successful brand is using these techniques, and so should you. When done correctly, your lead generation will be like clockwork.
If you're looking for an expert to work on targeted lead generation for your business, click here and schedule a consultation. We’ll be happy to collaborate with you.
Abdulmalik Ghandoora is a pioneer experienced copywriter through Dan Lok™ Education Inc. He will live and breathe your brand, his role is to help you get consistent ROI-focused copy. He has the skill to influence, and inspire people to take action through well-put-together written words. Abdulmalik is also an SEO content writer. A certified inbound marketer.Hire Abdulmalik