Have you ever wondered what the best social media marketing strategies are? If you do a Google search, you’ll find hundreds of articles that cover this topic but many fail to give you a definite answer.
Different marketing strategies come and go. The most famous ones seem to stick around. This isn’t because they’re popular, it’s because they work.
So you may be asking, how should I approach social media marketing for my business?
Roy H. Williams, marketer and author said, “The first step in exceeding your customer’s expectations is to know those expectations”.
Your brand is a reflection of your professionalism, which means that your marketing is one of the most important elements of it. It contains your message and language that directly connects with your target audience.
Similar to how you would have high expectations for the marketers on your team, your customers have high expectations of you. Your social media marketing strategies should not just focus on driving traffic and converting sales. While this is one of the metrics you may want to track, your goal is to create a long-term relationship with your customers and drive loyalty to your brand.
People are now experiencing content shock - information overload. And given that they have become immune to ads, pop-ups, and spam emails, you’re going to have to start getting creative to stand out.
For those reasons, you need to know how to leverage social media marketing to its fullest potential. Are you ready to share your expertise with the world? Here are 5 social media marketing strategies your growing business should follow today:
If you haven’t already heard, chatbots are in. This comes as no surprise as they are one of the leading social media marketing strategies currently out there.
Chatbots can create a personalized experience for your customers without the need for human interaction. They can solve problems, complete transactions and send promotional reminders. And want to know the best part? You don’t need any kind of coding knowledge to run one!
A recent study done by Invesp concluded that 85% of all customer interactions will be handled without a human agent by 2020.
Chatbots break the traditional style of marketing where all you are trying to do is sell a product or service to your customer. In almost every aspect of social media marketing, quality is more important than quantity.
A great tool to get familiar with is ManyChat. ManyChat is a chatbot service that simplifies the process of implementing a chatbot into your business. The best part about chatbots are how responsive they are. You can opt out of the service at any time and they do not spam your customers with sales pitches. Additionally, they can be subtly placed on landing pages, social media posts, and sales pages.
So remember ManyChat when implementing your social media marketing strategies. This simple marketing tool can boost your customer engagement, drive brand loyalty, and generate more leads in the long term.
One of the most important aspects of marketing is to prove to your customers that you are different from everyone else out there. What does this mean? You need to show your audience that you are not just a robot. There’s a reason it’s called social media after all.
Here are three ways you can encourage communication when planning your social media marketing strategies.
Ask your customers their opinion about your product/service/brand.
Be active on social media by liking and sharing posts.
Run weekly giveaways and contests.
Integrating a touch of your personality onto your social media is vital to your success. If customers see the same types of posts and blogs day after day, they’re going to lose interest.
Jackie Huba, best selling author, said, “Today, people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them?”
The best promotional tool for your brand is your customers. So when developing your social media marketing strategies, ensure you create a community where your customers can communicate with each other and your brand.
Allocating the right budget for your social media marketing strategies is crucial for your success. Additionally, leveraging your budget with the right strategy is even more important.
A recent study by WebStrategies concluded that in 2018, the average firm was expected to allocate 42% of their marketing budget to online, and this rate is expected to grow to 45% by 2020.
While it’s clear why you should have a budget, how can you ensure you use all the funds in an effective way? Social media is beginning to be used more on a personal level than ever before. If there is one place where you want to connect with your customers, this is the place.
If you want to create unique content, consider hiring a copywriter from copywriters.com. The writers here have been professionally trained to write copy that resonates with your customers, brand, and business.
Once you have determined your budget for your social media marketing strategies, remember the importance of utilizing the funds effectively. This will ensure you get the most out of each dollar you spend. With that being said, what’s the best way to connect with your customers?
Storytelling is the future of marketing. We use stories to justify our decisions, to find meaning in our lives, and to make sense of our world. What draws an audience to you is how well you stand out, whether you are a small business or a large company. You can use this skill to personalize your interactions with your customers and improve your conversion rates.
When you tell a good story, people won't even know they are being sold. Why? The answer is simple. People don’t buy because of logic; they buy because of emotion. When you engage your audience in a story, it’s difficult for them to remain rational when their feelings are involved. This subconsciously reels them into your brand, and builds trust in your business.
A recent study by The Drum concluded that if people like your story, they are 55% more likely to buy your product or service in the future.
You see what I mean? Humans are emotional creatures. Our brain becomes more active when we read stories, which helps us to digest all of the information. This nurtures relationships, drives action, and develops long term loyalty.
So when formulating your social media marketing strategies, don’t forget about the value of storytelling. And in case you’re ever unsure, remember the copywriters here at copywriters.com are available at your fingertips to make it happen.
While you could rank each social media platform by their user base and activity, there is no sole, best platform. Given the sheer amount of information on the internet, there are three platforms you should be active on.
A study by Lyfe Marketing concluded that 70% of business-to-consumer marketers have acquired customers through Facebook.
This statistic shouldn’t be surprising to you. With an active user base of 2.45 billion people, Facebook is an excellent way to get your brand in front of millions of people. With a dedicated copywriter, you will have no problem developing relationships with your customers on this platform.
Instagram is arguably one of the most fast paced social media platforms currently available. When developing your social media marketing strategies, think about how you can get your brand in front of as many people as possible.
You could utilize the story feature, post daily content, and conduct surveys to boost engagement. And the best part about all of this is, it’s absolutely free!
There are a number of ways to market yourself and your brand on LinkedIn. One of the easiest ways to do so is by connecting with as many people as possible that fit your target demographic. From there you can create groups, recommend people to the businesses that will fit their needs, and connect people to your Facebook and Instagram.
So when developing your social media marketing strategies, remember that there is no one platform fits all. Take the time to gain traction on the big three platforms to help grow your brand's reputation.
The success of your social media marketing strategies is now in your hands. These strategies are great if you want to be more than just a normal brand in this saturated market.
These are the 5 social media marketing strategies your growing business should follow today:
Start using chatbots
Create a community for your customers
Establish a budget
Tell a story
Advertise on the top 3 social media platforms
While implementing these strategies may seem straight forward, producing good content that is engaging is not. So consider employing a copywriter today from copywriters.com. This will ensure your marketing campaign is smooth, flexible and result driven.
If you’re ready to implement these 5 social media marketing strategies, book an appointment with our team today.
Matthew Nanan is a freelance copywriter and blogger from Toronto, Ontario. He is a resourceful young adult who has been trained and mentored by industry leading copywriters. He writes unique and research-driven content that is strictly focused around providing his clients with results. When Matthew is not writing, he enjoys reading and teaching martial arts.Hire Matthew