So, you've realized you need to hire some professional writers. But what types of copywriters do you need, exactly? Are you building a website, and need website copy written? Are you looking for a blogger? Or, are you trying to convert leads on social media? Perhaps you're looking for a writer with specialized, technical knowledge? Depending on what your specific goals are, you'll need to hire different types of copywriters. Some copywriters offer a lot of different services. However, the best copywriters usually specialize in their scope of writing. But who should you hire? Here are five of the most common types of copywriters and how each type can serve a different critical business need.
The SEO writer is one of the types of copywriters you should hire if you want to convert leads. Their job is to help you find the right keywords for search engines, to increase your visibility on search engines such as Google or Yahoo.
A good SEO copywriter can write excellent content, with strategic, targeted keywords, without making it look obvious or redundant. So if you want your website to appear at the top of a search engine’s list, hire an SEO copywriter. Some SEO copywriters are the types of copywriters that even work as consultants. Acting as consultants, they also help you find keywords to target for your website, and help you with marketing strategies before you launch a campaign.
Basically, the direct response copywriter is a sales copywriter. They want to help you communicate effectively and as directly as possible with your client. That's why the direct response copywriter focuses on how you talk to your customers online.
They excel at smart, snappy, and snazzy content that doesn’t try to hard-sell anything. Instead, they live by the “show, don’t tell” rule. They don't try to over-explain a product. No, they just explain, with simple words. So if you want interesting product descriptions that convince readers to buy without complicating the sale, a direct-response copywriter is one of the best types of copywriters to hire.
So, a social media copywriter’s job is to find the right words to catch the eye of a distracted social media scroller. They hold the attention of over-stimulated social media users. And they do so while selling them on clicking a link, learning more about a product, or reading further into an article. Or even clicking on the 'like' or 'share' button.
Social media copywriters are masters of the art of the hashtag. They know how long they should make a paragraph, and excel at eye-catching headlines that keep you interested. That's why they often specialize in article packaging, sales copy, and product descriptions for social media. And they know their clients’ target demographics. They’re the type of copywriter that blogs and product-focused businesses should hire.
A website content writer is one of the types of copywriters that websites need to help them perfect their website. A great website with great copy helps convert website visitors to customers. From savvy blog posts with proper SEO keywords to ad and sales copy, a web content copywriter usually has the widest range of writing skills. They're the type of copywriter that helps their clients develop all the right language their website will contain. So they can write the text on the homepage and help you choose the right words and calls-to-action (CTAs). They also produce all the relevant content and paragraphs that will guide your viewers’ user experience.
So, if you’re working on a website and need support to find the right words that convert visitors to customers, working with a professional web content copywriter is best.
The technical copywriter is an expert in harder-to-explain information. It often involves niche knowledge and skills based on prior experience or studies. The technical copywriter is there to educate readers on complex topics in a way that is easy to read.
So the technical copywriter is the type of writer you should hire if you work in a highly specialized field or service. If you want to reach a large audience that doesn’t necessarily have the basic knowledge to understand what you’re doing or selling without some dumbing down.
Before hiring anyone calling themselves a copywriter, think about what exactly it is you need, as there are many types of copywriters. If you’re trying to market your services, hiring a social media or a direct-response copywriter will be the way to go. But if you’re a highly specialized business, a technical copywriter will be the better type of writer to work with, since they know how to spoon-feed hard information to a large audience.
Steven Li is the founder of The Rising, a publication that covers how changes in the environment impact business, politics, and technology. He is also a contributing writer at Entrepreneur Magazine and Forbes.Hire Steven