8 Strategies A Professional SEO Content Writer Uses For Your Company’s Benefit

Erica Gordon
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Your company, without a doubt, can benefit from improved SEO. That’s what a professional SEO content writer and an SEO copywriter can help you achieve. Your search engine ranking is correlated to how Google ranks your blog content.  Content is King, and SEO-friendly writers will always wear the crowns.

Hiring a professional who knows how to write SEO-friendly blog posts and SEO-friendly copy for your website will benefit your company greatly.

SEO content writers tend to charge more money than freelance writers, but because SEO content writers know how to write an SEO-friendly blog post, it is well worth the extra cost.

Writing a great blog post, for example, requires talent. It requires a certain level of writing skills. SEO content writers possess those writing skills, but they also possess the additional skills of implementing SEO best practices. For example, they understand how many times a target keyword should be used in an article. Not using the keyword enough times results in poor SEO, but using the keyword too many times results in overuse which can get you dinged by Google and is referred to as ‘keyword stuffing’.

Professional SEO content writers understand that readability also affects SEO. Readability includes the content’s average sentence length, subheading distribution, paragraph length, and number of transition words used.

1. An SEO Content Writer Properly Distributes the Target Keyword

A professional SEO content writer will ensure blog posts are SEO-friendly so that you don’t have to worry about it. They’ll ensure that the target keyword is in the article’s title, first sentence, at least one subheading, and that it’s present in the article body enough times to rank. 

Professional SEO content writers have lots of other secrets they might not reveal to their clients, but understand that the best-kept secrets are given to their loyal clients. For example, did you know that there’s a specific way to upload blog images that is better for SEO? If you work with an SEO content writer or SEO copywriter, you’ll learn all sorts of things that improve a company’s overall SEO.

2. Keyword Research

We just discussed how an SEO content writer will properly place your target keywords that you want to rank for, throughout a piece of content. However, there’s not much point in doing this if they haven’t first researched that keyword. 

An SEO content writer or SEO copywriter knows how to do keyword research, carefully selecting the keywords they want to use in their copy, before they start writing. Keyword research is largely about ensuring that this target keyword or keyphrase is being searched often. If it is, then it’s worth building content around it. The goal is to dominate certain keywords that relate to your business, so that when people search for that keyword, they find you.

Keyword research is performed using a special software, and strategy is implied to see if it’s a keyword that is worth building content around.

3. Introduction and Subheading Structure

Search engines like blog posts with structure. An introduction should be about 200 - 300 words. There should also be a minimum of 3 subheadings with proper H2 (Heading 2) formatting. The first letter of every major word in a subheading should be capitalized. Subheadings should be 150 - 300 words. Do you know what a professional SEO content writer would do if they had more than 300 words under a subheading? They’d simply break that copy up by inserting another subheading. 

4. Readability

Readability (and your content’s score on the Flesch reading ease test) contributes to SEO. This means that sentences should be kept short. No run-on sentences. An SEO content writer knows not to write sentences longer than 20 words.Paragraphs should be kept short as well. It’s easier to read a blog post if each paragraph is only a couple of sentences long.

Transition words should be used often in content, as should active voice rather than passive voice. Limit the number of difficult words in your content. If you want to use difficult words, disperse them. All of these factors improve your content’s overall readability score.

5. Use SEO-Friendly Headings

Earlier, we discussed subheading structure, but it’s also important to create SEO-friendly subheadings. This involves using strategic keywords that align with your target keyword in your subheadings. It also involves using your target keyword in at least one subheading.

Your subheadings help Google understand what your content’s main points are, which helps you get a higher Google ranking. Some people think that subheadings are just better for the reader ease and user experience, but they actually help boost your SEO, too.

6. Optimize the Word Count

Did you know that Google prefers longer articles? This means that a good rule of thumb is to try to keep all of your blog posts at least 800 words long. If you’re assigning blog posts to a writer, inform them that you prefer that the word count be 800 - 1200 words for a regular post, and up to 2,500 words for a pillar post.

The longer the article, the more times you’re allowed to use your target keyword or focus keyphrase without it being considered “keyword stuffing”. 

A professional SEO content writer like myself knows exactly how many times the keyword can be used, and this number varies depending on the length of the content.

7. Use of Internal and External Links

Your Google ranking stands to benefit from internal links. If you’ve previously written blog posts on a similar topic, you’ll have an opportunity to link to that older blog post within your new blog post. This is an internal link, when you link to content that was previously published on your website. 2 - 3 internal links is a good number to stick with, per post. You should also have at least one external link, to a high-authority, credible source. Try to avoid linking to low-authority websites in your content.

8. Shareable and Engaging Content

It’s great for your SEO if a high-authority publication shares and links to your content. If your content is valuable and shareable, you might get high-authority backlinks from credible sources. That’s why a great SEO content writer like myself, understands the importance of writing engaging, thought-provoking, shareable content. This can be done by offering real solutions to common problems, unique solutions, use of emotional triggers, a thought-provoking story, interesting facts, and awesome analogies. These are just some of the many examples of how I go about writing a shareable piece of content.

Book a consultation today with a professional SEO content writer or SEO copywriter to learn more about how these strategies can be used in favor of growing your company.

Erica Gordon

Erica Gordon is a lead strategist for Copywriters.com, an SEO content writer, blog writer and a copywriter. Erica has over a decade of experience writing for top tier publications such as Huffington Post, POPSUGAR, Elite Daily and Thought Catalog. You can follow Erica on Instagram @ericaleighgordon to say hi and see her full portfolio.

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