9 On-Page SEO Practices to Improve Your Existing Content

Ho Yin Leung
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On page SEO refers to what you can work on for your web pages to improve the search ranking. Nowadays, failure to do on page SEO can probably cause potential loss of ranking, traffic, and sales.

Opposite from off page SEO, which you can't really control, like link-building, guest posting, and social media, on page SEO is something you have more control over.

When you have a competitor that is also creating quality content, following these 9 on page SEO best practices can give you a competitive edge over your opponent.

1. Optimize for First Sight

It takes you so much effort to make your page appear in front of your potential reader after a search result. You don't want to miss any opportunities for the user to click on your link.

To improve those chances, first, you should include the targeted keyword with your tag. It is the highest priority and easiest step of all on page SEO practices.

Second, add the relevant "description" of the tag, telling the user what they are going to see after they land on the page. It can be an attractive benefit or finding the solution to their problem or question.

2. Clarify Your Web Page Structure

Remember to show the web page structure once for each web page, and more or less have the same content as the tag.

If needed, you can use this to further present ideas in more detail. The general rule of thumb is not to get messy.

3. Make Web Pages Skimmable

Time is valuable. Some readers want their answer fast and do not read from the first sentence to the last. They skim the page to grab those golden nuggets or to evaluate whether this piece of content is worthwhile to read in more detail or not.

Adding bullet points with curiosity-triggering subheadings can encourage people to slow down and read in more detail.

4. Make Your Page "Richer"

With so much text-based content on the internet, adding multimedia can be a way for your web page to stand out from the competition. Multimedia content makes your web page more interesting than if you just present text.

Images such as infographics and embedded YouTube videos can increase the page interaction time. When adding images, remember they should represent or be relevant to the topic of your content. Make sure to add the target keyword to both the "alt" attribute in the tag and the image file name.

5. More Words and Longer Posts

Although Google has said high word count does not indicate high-quality content, a high-value page tends to have more length and a higher word count.

You may ask how many words you need to look good for on page SEO. I cannot tell you the exact number because that depends on the targeting keyword and language of your competition for the niche you are in.

It would help to research the optimal word count and SEO of your competition beforehand.

Once your content is long enough to allow the material to deliver sufficient value, you will have a higher chance of ranking high in search results and gaining social sharing.

6. Give More If You Have More

You should not write too many ideas in one article because you can easily confuse your readers. One core idea per article or web page is the general rule of thumb.

When you want to give further explanation to the reader about ideas in addition to what's in the current article, you can add an internal link to the relevant page.

If you can do this on most of your pages, you will lower the bounce rate of your website. This method not only keeps the reader on your website, but also gives a positive signal to search engines to rank your site higher.

7. Introduce Others Who Can Provide Extra Value to Your Reader

Sometimes you don't have other relevant content to support your article content. You can add external links pointing to a high-quality reference website to provide the information your article cannot offer.

High-quality reference sites are usually market or industry dominators. Choose the external link wisely, as it may affect your reputation as well.

8. Give Your Reader a Smooth Browsing Experience

Every reader loves a fast-responding website so they can get their information faster. Google understands this need, so it pays attention to how quickly your website responds to your visitor.

According to Search Engine Land and Google Webmaster YouTube channel, the speed of any web page is categorized as "really good" or "pretty bad". Unless your website falls into the "pretty bad" category, it's fine from an on page SEO perspective.

However, a fast website does affect conversions. It is good to spend some time working on improving the speed of every page.

#9 Protect Your Visitor's Information

Since July 2018, adding HTTPS—that is, adding encryption for the user connected to your website—became a must for on page SEO.

You don't want your user to see a "not secure" sign on the web browser when they read your web pages, especially when you want to collect a visitor's email or to run an eCommerce site involving money transactions.


I highly recommend putting your best effort into applying all the best on page SEO practices mentioned in this article. It raises the chance that your valuable content will appear in front of your potential target customers. Even if it gives you a 1% advantage over your competition, it is worthwhile.

If you have any needs related to SEO optimization or writing engaging blog content, tell us how we can help by filling out this form.

Ho Yin Leung

Ho Yin Leung is a website and SEO copywriter who writes engaging messages for visitors. He has experience working for the government and digital agencies, helping other businesses to reach their target audience through organic web traffic.

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