Managing heavy amounts of inbound lead generation is a problem that many companies face every day. Getting prospects to your website is management free, but collecting and maintaining their information can sometimes seem like a chore. So how do you manage continuous amounts of traffic? You could try hiring a roster of employees, but let me reassure you that there is a much simpler way.
When I say there's an easier way, I'm referring to lead management tools. These are custom-designed platforms that have the ability to manage leads for you. These tools are engineered to work with your growing database of leads, and have useful features to help guide customers across every step of the buyer's journey.
There are three main tools that are necessary for a heavy amount of inbound lead generation:
Email management and automated follow-ups
Analytics and conversion metrics
An information management tool is extremely important for your business. It alerts your business upon receiving a new lead and has the ability to store information into an easy, accessible database.
Remember: The customer is the boss. As mentioned in a 2019 article entitled Importance of Follow Up With Customers and How You Can Do It, “No matter how many people you attract in the first place, they will never convert into your customers if timely followup on them is not fulfilled.” Email lead management tools are designed to follow up with your clients and store customers email addresses into a database. It operates off an automated system and ensures a healthy customer relationship is maintained.
Analytics and conversion metrics are also important when it comes to your business strategy. It is vital to know how many leads your website is generating as well as the quality of those leads. Think about it like a sequence in basketball. “The quality of the pass leads directly to the quality of the shot.” In your case, the quality of the lead generated results in paying customers.
There are hundreds of different platforms online that serve similar purposes for lead information management. But of course, you want the best.
Hubspot’s Lead Management Platform is the go-to software for managing heavy amounts of leads through inbound lead generation. It has thousands of positive reviews with an average rating of 9.0/10. As mentioned in a 2019 Software Advice Article, “HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers.” So what specifically makes HubSpot so great?
HubSpot integrates market automation, lead management, emails, analytics, and SEO all into one platform. It has a user-friendly interface and provides all the necessary tools for inbound lead generation.
Hubspot thrives in the lead management category. Their tools and software have the ability to add leads autonomously, and remove them with the click of a button. They also have the ability to view every past encounter you’ve had with each customer. This will help you craft effective landing pages and create personalized email headlines.
The analytics chart provides insight on each new lead generated, and shows you which marketing campaigns are performing best. There is a free version for your company to try out, as well as premium plans that include additional features such as SEO and social media tools. Now all this is good, but what’s the downside?
HubSpot’s email marketing is not up to par with other lead management platforms. They have a limited amount of templates and the mail interface is sometimes a nuisance. The emails are sometimes tricky to format and the analytics aren’t as fast as other management platforms.
There are hundreds of platforms that have a built-in email marketing system already. But there is one platform specifically that remains as the king of email marketing.
MailChimp is an all-in-one lead management platform designed to support customers across every stage of the buyer's journey. MailChimp has the ability to gain analytics on each buyer, and assist in creating emails that appeal to their needs. There are numerous templates that are easy to use, combined with email automation for your company to thrive.
Email has an ability many channels don’t: Creating valuable, personal touches at scale
As quoted by Carol Proshcan, owner of Simply Gum, “With Mailchimp, we can see what messaging worked for email, what worked for ads, and very easily apply those learnings because everything is in one place. It saves us time, it saves us resources, and it’s intuitive.”
Mailchimp thrives in the email sector, while still having the features for managing inbound lead generation. It has a built-in database to store new and existing leads, with constant monitoring and detailed revenue reports for your company to review. Mailchimp offers a free membership with all the basic tools to help your business succeed. They also offer premium memberships for companies in need of in depth insights and larger audiences. Now all this is good, but what’s the downside?
Mailchimp has a lackluster automation system when it comes to marketing. Most lead management softwares use a workflow editor for an intuitive interface. Mailchimp falls short in this category, and can sometimes feel sluggish to use.
Inbound lead generation is important for your company to succeed. And while this is important, the make-or-break factor will always be the percentage of leads converted. Think about it, what’s the value in generating a lead if it never converts?
Zoho CRM is the go to platform for analytics and conversion metrics. Even Netflix uses Zoho. The software incorporates real time analytics combined with current trends and future predictions for your company. It has the ability to forecast revenue and track your campaigns performance across all demographic locations. As mentioned in a 2019 PC Mag article entitled Zoho CRM Review & Rating, “Zoho has been a long-time player in the CRM space as well as a mountain of other apps, covering everything from marketing analytics to point of sale.”
Similar to HubSpot and Mailchimp, Zoho has an easy-to-use lead management database that allows you to monitor and manage your inbound lead generation. You can add and remove leads with the click of a button, and can view customer information in an easy to read format. Zoho also has powerful email tools to deal with automation, combined with proper analytics to custom tailor your next email. Zoho offers a 15 day free trial for your company to dive in. After, there are premium options that are priced depending on company size and needs. So what are the downsides?
Zoho CRM is lacking in the customer support sector. Zoho operates outside of America, and has a reputation for slow response times. Why is this a problem for your business? Chances are, your company will face challenges when using a lead management platform. Whether it’s understanding how to use a feature or solving miscellaneous software glitches, you'll need tech support sometimes. Your time is valuable, and waiting around to get help is an enemy to productivity.
You should now have a solid understanding of different inbound lead generation platforms on the market. But you might be wondering, what’s the missing ingredient?
You might be currently missing the ingredient of a copywriter. While you manage inbound leads and gain proper analytics for your website, you can have professional copywriters craft customized, tailored messages that are guaranteed to skyrocket your conversion metrics. Copywriters understand every step of the buyer's journey and have industry-proven strategies to write revenue-generating content that ranks on search engines. Copywriters excel at writing copy that is concise, easy-to-understand, targets your audience and is optimized for search engines. They can produce consistent copy to keep up with heavy amounts of inbound lead generation.
So you might be wondering, Where can I find a professional copywriter?
Here at Copywriters.com you can find the best industry-specific, expertly trained, revenue-generating copywriters for your business. Our copywriters are certified and have all gone through a strict 7-week training program, followed by a hand-selected interview. Our copywriters are put through continuous weekly training and daily practices to ensure their skills are on par for high performance.
In addition to their certification training, each of our copywriters have gone through numerous HubSpot training lessons as well as customized courses for constant learning and growth.
Here is a summary of the three inbound lead generation tools we discussed:
Each platform has its pros and cons. Hubspot thrives in the lead management sector, but falls short when it comes to email marketing. Mailchimp currently stands tall as the champion for email marketing, but lacks a workflow interface. It is also not appropriate for affiliate marketing. Zoho CRM thrives in analytics, but falls short with its lacking customer support for queries. The platform you select should best reflect the area your company prioritizes.
So which is the best platform to use? Generally, they will all serve as great options to grow your company with many features for heavy inbound lead generation.
If you are interested in hiring a certified copywriter to help increase your leads and increase sales, and you are ready to take your business to the next level, hire a copywriter today.
Noah Nanan is an on-demand copywriter who is trained and mentored by industry-leading professionals in producing revenue-generating copy. He is strictly focused on producing results and practices his skills everyday to perform at peak conditions. He has a 10-year history in Martial Arts and a huge passion for working on cars.Hire Noah