If you’re somewhat familiar with ManyChat, you know it’s changing the way people communicate in today's market. But there’s one feature I’m sure you have not leveraged yet, and that’s their new Facebook ads integration.
These days, marketing online is tough. The competition is fierce, and sometimes it feels like you have to spend hundreds of dollars just to generate a lead. The weird thing about this is, Facebook is saturated with millions of new users everyday. In fact, in November of 2019, Facebook reported a user base of 2.45 billion people worldwide. So why is social media marketing so difficult then?
The traditional methods of advertising are no longer effective. In an age where information is shared instantaneously, it’s easy for people to filter out things they see on the Internet. You see, people haven’t stopped buying things. Instead, how and why they buy things have changed.
I understand why this can be frustrating. Maybe you’re looking for a new way to one-up your competition. Or perhaps you’re looking for a new medium of communication that isn’t already saturated with thousands of marketers. Lucky for you, you’ve come to the right place.
ManyChat is more than just a chatbot. It is at the forefront of how businesses market to their customers today. It’s a fast and intuitive messaging app that allows you to build and nurture leads. Furthermore, it’s easy to implement and test within your business.
The way people communicate is changing. Just compare the way you communicate today with the way you did 10 years ago. Chances are, you’ve moved away from emails and phone calls. The average person spends over four hours a day on their phone. The majority of their time is spent on SMS messaging apps.
To completely harness the potential of ManyChat, you need to understand the basics behind this marketing tool and why you would want to use it. In this article, we will discuss the ins and outs of ManyChat and how your business can capitalize on this opportunity today.
You’re probably wondering how ManyChat is different from the traditional chatbot. Despite Facebook being a complex platform, ManyChat does an excellent job of replicating human interactions. It can ask relevant questions, solve actual problems, and speak your audience's language. Not only are these responses short and easy to read, people like using the tool!
Facebook ads differ from many other social media ads out there today. These ads target certain groups of people with similar interests or traits. You can then tailor ManyChat to communicate with your audience in a certain way. The dynamic environment of the marketing tool allows the customer to control the majority of the conversation. They can place an order, request a live chat, or perform a business transaction from the comfort of their smartphone.
Every business is entirely unique, and every executive team has a different vision for their brand. ManyChat offers a high level of flexibility and a variety of useful functions to tailor to your needs. It works by directly communicating with your customer on the Messenger Platform. They can choose to opt out at any time, and can even book a live call with you if they so choose to.
ManyChat is so resourceful in that it lets you target very specific audiences. For example, maybe you wanted to go broad with your targeting. You could target young adults in the Toronto region in Canada. On the other hand, maybe you were looking to choose a more narrow market to advertise to. For example, you could target a 18-25 year old male who is a Toronto Raptors Fan.
You can then set up your chatbot to be activated through a comment on an ad relating to your prospect's demographics. You could also keep it subtle and place the chatbot in the bottom corner of your landing page.
In order for your chatbot to be successful, you need to understand your target audience first. The way you speak to a 25-year old man will be a lot different than the way you speak to a 60-year old woman. Here are some factors you should consider when researching your target demographic:
As Steve Jobs said, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves”. Your goal is to be specific as possible with your research. Remember, you can still nurture a long term relationship with your customer even if you are not directly communicating with them. Take the time to learn their language when putting together your chatbot.
Encouraging engagement on Facebook is incredibly important. Chances are, you cannot fit all the information you would like to on your ad. This means your customers may have some burning questions after they read it. ManyChat can reiterate what you are offering to your customers and also inform them of any promotions or deals you may have. This helps your customers to stay up to date, and it gives them a reason to keep following you. This builds a mutually friendly relationship with your target demographic.
Your brand's primary goal is to provide a solution for any of your customer's problems. This solution may look different for each person. This is why ManyChat has the ability to create hundreds of interactive messaging sequences to address all of the questions your customers may have. And if your customer at any point feels like the chatbot is not providing them with the answer they are looking for, ManyChat always offers the option of human interaction.
Unlike some other chatbots, ManyChat won't spam your customers if they choose to unsubscribe. We both know that spamming your customers will not encourage them to buy your product. Instead, it may destroy your brand credibility. This is why so many businesses are trusting this marketing tool today.
Chatbots are not intelligent unless you program them to be intelligent. It’s one thing to implement a chatbot into your Facebook ad, and it’s another thing for it to actually be useful. In order for you to implement your chatbot seamlessly into your Facebook ad, I recommend hiring a professional copywriter who understands Facebook’s rules when it comes to communicating with your target audience.
When putting together a chatbot, it’s important that you maintain a certain level of transparency. Your customer should know they are speaking to a chatbot, and they should know that you’re just one click away if they ever need it. If your chatbot lacks consistency and cannot communicate your message to your target audience, you are just creating more work for yourself and creating a negative experience for your users.
The copywriters at Copywriters.com have been trained to utilize ManyChat and understand how to put together smooth chains of conversation. As Jeff Bezos said, “We see our customers as invited guests to a party, and we are the hosts.” Building brand credibility doesn’t happen overnight, and you want to make sure that you go viral for all the right reasons on social media.
In summary, ManyChat is one of the best new marketing tools you can use today for your business, especially if you’re looking for a way to communicate more with your customers. Being able to build customer trust is invaluable in today’s market.
In order to ensure your chatbot is effective, consider hiring a copywriter today. This way, your company’s presence online will accurately reflect your business’s core values and vision.
When done correctly, adding a chatbot to your Facebook ad can only strengthen your business. It will increase your brand recognition, reach, and credibility in the market. Doing so guarantees you'll nurture a long term relationship with your customer, which can help you generate more leads and close more sales.
So in order to improve your outreach strategy, schedule an appointment with a copywriter who has been trained in the field. They can get the job done efficiently and professionally. This removes the headache of having to learn ManyChat, and takes away the countless hours you will have to spend editing your sequence to fit your customer's needs.
Matthew Nanan is a freelance copywriter and blogger from Toronto, Ontario. He is a resourceful young adult who has been trained and mentored by industry leading copywriters. He writes unique and research-driven content that is strictly focused around providing his clients with results. When Matthew is not writing, he enjoys reading and teaching martial arts.Hire Matthew