Whether you’re the owner of a company that sells writing services or a copywriter with your own freelance writing business, it’s easy to fall into the trap of trying to be a jack-of-all trades. “I’ll write any type of content,” you say to potential clients. This strategy can backfire.
Here we highlight some of the ways you can define your brand by limiting what kind of content you create.
Society is built around the concept of job specialization. Everyone has a job that has a specific focus and delivers a specific product. Plumbers provide plumbing services, electricians work with electricity, teachers educate people, and none overlap. We trade our services for money, which we use to buy other services. This concept should apply to your freelance writing business too.
To specialize in writing, pick a type. Find a niche or focus on formats like blogs or technical writing. When you focus heavily on a specific area, your skills improve beyond what a non-specialist provides. This is what most clients expect and it gives you leverage in price negotiations.
An expert in one type of content can charge more money than someone who’s a generalist. Clients are willing to pay more for a person who is an expert in their field rather than someone who just dabbles in that area.
It’s tempting to expand into all areas of writing, but there’s too much for you to know. You can’t know everything and spreading yourself thin will keep you from mastering anything. Your ability to write well in any area will weaken and consequently strip away any leverage in price negotiations.
If you want to focus on multiple areas of writing, make sure they complement each other. For example, you can learn to write blog posts, website pages, and product descriptions. All three types are often found on websites, so you can be an expert at developing website content. This makes your freelance writing business more marketable, offering a wider range of services without being too broad and unfocused.
Many writers choose to cover too many types of writing because they’re worried they won’t find enough work in a specific field. You can address this problem by becoming the expert in a specific area. By becoming the go-to resource for one thing, you move yourself up on the list of client choices.
Being the go-to resource also lets you charge more. Clients prefer to have an expert on a subject, but the highest paying clients seek out the top expert in a field. Once you position yourself as the go-to resource, top clients will seek you out for projects.
Writing is a common skill. Most people know how to write on some level. This devalues writing to a certain extent since many people think their writing flair is strong. Moreover, there are the other real expert writers you must compete with for work. To stay employed as a writer, you must find an approach to be recognized and pursued.
Specializing in a specific field and becoming a go-to expert are sound avenues to walk. Build a reputation for your freelance writing business by learning a skill set that brings in consistent work and keeps you busy. Those are the main keys on a chain to success as a writer.
It might sound like a good idea to be a jack-of-all trades, but becoming an expert at a specific type of writing or subject area is better. You'll be able to charge more for your expertise. There is a lot of competition out there, so you want your freelance writing business to stand out from the others. If you would like to learn more about how to take your writing skills to the next level, click here.
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