Creating great content is one thing, but having great content distribution strategies are just as important. After all, a great piece of content with no views doesn’t accomplish anything.
Say that you wrote a great blog post, now what? You can post it on your company blog, and that’s all good. It’ll get views and generate leads, but there’s so much more potential to that blog post.
This is where content distribution strategies come in. You want to put the right content on the right platform with the right audiences for maximum effectiveness. If you are looking to maximize your content, then consider these content distribution strategies.
Facebook is a great place to put your content for two simple reasons.
First, it has a ton of users. Currently, Facebook is the biggest social media platform with over 2.5 billion users. It receives a lot of daily visitors, so it’s smart to take advantage of that success.
One simple way to do so is to repackage your existing content. For example, you can shorten an existing blog post into a Facebook post.
Provided that it’s engaging and entertaining, there’s a chance that it’ll get a lot of shares. Readers will be more than happy to share content that they like. It’s a good way to circulate your content and gain brand new leads.
You don’t have to just copy and paste your blog posts either. You can also turn the very same content into a picture or video. As long as your content is Facebook compliant, you do have creative freedom.
The second reason why Facebook is such a good platform is groups. Some of your content might target warm leads rather than cold ones. If so, then it’s a good idea to visit some Facebook groups.
For example, say you are targeting weight lifters. Then you can easily find Facebook groups for weight lifters. This is great because the website has already done the work for you. It’s already gathered your specific audience in one place, and now you just have to show them your content.
Following right behind Facebook, YouTube is the second biggest platform with 2 billion users. In terms of video sharing, there’s no better place than YouTube.
However, there are more benefits to YouTube than the sheer amount of potential for an audience. It’s also a great place to post your blog posts.
You see, a well written blog post is very similar to a great video script. A good blog post needs to be entertaining, engaging, and educational. On the same train of thought, what does a good video need to do? It also needs to entertain, engage, and educate.
Chances are, if your blog post is written well, then it already fulfills that criteria.
So just tweak your blog post a little, make it more conversational, and you have a video script.
This way, you can cater to people who prefer watching over reading.
Another great strategy is to embed that video you made into the relevant blog post. This way, your readers can pick and choose which format they want to consume your content in.
Instagram hasn’t been around as long as Facebook or YouTube, but it’s just as important for content distribution strategies.
It's especially true if your target audience is on the younger side. This is because over half of Instagram users are 34 years old or younger.
Instagram is also a great place for bite-sized content. With a little effort, you can cut a single blog post into small sections. Then, you can showcase each part in pictures, short posts, and Instagram stories. Compared to traditional blogs, Instagram allows for more artistic expression.
As a bonus, it’s also a thriving place for collaboration and advertising.
Blog posts, Facebook posts, Instagram stories, and YouTube videos are all great for content distribution strategies. However, these are all very visually focused formats.
One medium that’s making a comeback is audio, in the form of podcasts and audio books. This differs from the more visually based content because it’s easier to consume.
Watching a video or reading a post, no matter how short, requires effort and attention. With podcasts however, people can easily listen to it whenever they want. People can listen to podcasts while driving, working, or doing the laundry.
A great thing about podcasts is that you can distribute it across multiple platforms. A single podcast can be on iTunes, Spotify, Google Play Store, and other third party apps all at the same time.
As a bonus, you can also upload your podcast to YouTube. Some of the most successful podcasts do this. They will record the podcast on camera, and have a video version and an audio version.
This way, they can distribute their content across more platforms, and make it more convenient to consume.
Similar to podcasts, audio books are also a great medium to present your content. If you have a series of blog posts, you can link them together to make an eBook.
That’s great, but to make it even better, record it and turn it into an audio book. This way, your consumers can once again pick the format they prefer.
Benefits of Facebook and YouTube aren’t just limited to their huge user base. One aspect every content creator and marketer needs to keep in mind is the algorithms behind these platforms.
Let’s take YouTube for example. Some companies choose to gain exposure by running YouTube ads. Now, if done well, these ads can be just as educational and engaging as any other video. However, the main advantage lies in YouTube’s algorithm. The website actively tries to match your content with potentially interested consumers.
On the same note, Facebook also runs a power algorithm to match content creators with consumers. It runs on a positive feedback loop. The more people stay engaged with your content, the more Facebook will favor your content. This is a case where success builds success.
If you want to take advantage of these algorithms however, you need to pay attention to your content. In the end, value and good intent is the key. Your content should be helpful, engaging, and not pushy. If you have that covered, then use these algorithms in your content distribution strategies.
Creating quality content is only one piece of the puzzle. To make sure your blog post does its job, you should have a good content distribution strategy. This means knowing what format to use, which platform to post on, and where your audience is.
Here are some ways to transform that blog post into something more:
Turn blog posts into Facebook posts
Turn blog posts into YouTube videos
Get creative with simple Instagram posts
Consider making a podcast
Make an audio book along with your eBook
Create meaningful content to take advantage of search algorithms
Use these tips in your content distribution strategies to maximize the power of your next piece of content. If you would like more tips or help with distributing your content, book a call with us today.
Justin Xu is a copywriter and blogger. He is certified by Dan Lok's High-Income Copywriter program, and is on a mission to help your company grow.Hire Justin