When you are on a tight deadline for a marketing campaign or launch, copywriting on demand could be a game-changer. Having access to copywriting services on demand is a luxury for any business owner. Having support from a stellar copywriter can not only allow you to articulate your message more clearly and make more sales, but also save you a lot of time.
Oftentimes when business owners are faced with the pressure of a tight timeline, they make the mistake of not vetting their writers enough. Due to the urgency, they can’t be as selective in who they hire, and they have to hire whoever is available right now. As a result, they hire writers that could cost their company its good reputation. Consequently, their campaigns and launches fail to reach their full potential - the kind of potential they’d have if a good writer was hired.
Yes, it’s true that good writers are hard to find on short notice. However, with a variety of digital resources and credible online platforms available, you should not have to make a compromise between hiring speed and quality of work.
Today, we will explore a number of factors to consider when looking for copywriting on demand. Additionally, we’ll take a look at a resource that can help you hire a great copywriter quickly.
With the complexity that already comes with hiring a great copywriter, needing to hire one quickly further adds to the challenge. To help guide your recruitment process, here are a few factors you might consider before going out into the job market to conduct your search.
Though it is true that you can find good copywriters on a short timeline, you should still determine what non-negotiable skills you are looking for. For instance, would you want your candidate to be an SEO copywriter? If so, make that very clear.
Determining the non-negotiable skills you are looking for can alleviate a lot of the hassle post-recruitment. That is, you end up avoiding situations where a writer has to pick up new skills on the job, which can introduce an extra layer of complexity you don’t want when you’re on a tight deadline. In that sense, keeping things as clear and concise as possible is the key to finding copywriting on demand.
Your ability to secure high-quality copywriting on demand is entirely dependent on your meticulousness. In other words, you will need to be incredibly diligent and quick on your feet to be able to evaluate candidates quickly and pick out the best copywriters.
Being strapped for time, you might be worried about whether you can actually recruit an effective copywriter in time. After all, recruiting great people doesn’t happen overnight and ill-informed decisions can often cost your company valuable time and money.
But remember — there are plenty of freelance copywriters available for hire. And consequently, rushing to find a writer does not mean you have to settle for lower-quality work.
Companies often try to mitigate this dilemma through short-term trial projects. But still, you might not have time to assign and evaluate trial projects for every good candidate in your pipeline.
However, you don’t have to settle for low-quality work in exchange for the luxury of getting copywriting on demand. There are resources out there that can connect you with high-quality freelance writers in a way that meets your deadlines.
As the gig economy becomes increasingly prevalent, it is easier than ever to connect with freelance workers online. The problem with most online platforms, however, is that they require you to screen their writers.
But you might not have the time to sift through hundreds of applications to determine your best candidates. And this is even more so the case when you have a tight deadline to meet.
That is why copywriter networks like Copywriters.com are the way to go when looking for copywriting on demand. Copywriters.com vets every copywriter that it adds to its online network, as it performs the rigorous screening and training you would otherwise have to do yourself.
With its systematic screening process, it takes away the typical uncertainty associated with recruiting the best copywriters. So In using this site, you are guaranteed a copywriter who will provide high-quality work within your time and budget constraints.
Though it is easy to let time-constraints fool you into thinking that you can’t be picky when looking for copywriting on demand, platforms like Copywriters.com can allow you to hire a good copywriter quickly.
So what are you waiting for? Hire a dedicated copywriter today.
Erica Gordon is a lead strategist for Copywriters.com, an SEO content writer, blog writer and a copywriter. Erica has over a decade of experience writing for top tier publications such as Huffington Post, POPSUGAR, Elite Daily and Thought Catalog. You can follow Erica on Instagram @ericaleighgordon to say hi and see her full portfolio.Hire Erica