Current marketing trends are key for your business to compete and stand out in today's marketplace. Think about it: What better way to advertise a product than in a market that has everyone's attention?
The world of digital, social, and content marketing has changed dramatically over the past 10 years. Look around you. How many people do you see texting away or browsing the internet on their phones? You rarely ever see people solving crosswords on the back of newspapers or looking through phone books to find the number for a restaurant. It’s simply inconvenient and takes too much time. The Internet is like a one stop shop for all of your answers. As quoted by Kevin Marquess, engineer and project manager, “It’s all about convenience. You have remote access to everything.”
See, the way companies advertise today is very different compared to the past. As of August 2019, over 6 million businesses are using Facebook advertising to reach their target market. Whatever happened to advertising on newspapers or weekly magazines? Everything today is on a TV screen or in the form of a post on Instagram or Facebook. The world is evolving rapidly, and your business has to keep up with all these changes.
Advertising does not always have to happen through social media or the Internet. There are still traditional marketing trends that work depending on your business strategy. Direct mail is a prime example of a trend that is still commonly used. Many customers still prefer to receive physical mail with discounts and offers rather than emails that appear as spam.
There are also many products that people naturally buy in a store. Think about an item that’s more convenient to run to a store and grab. Usually when my household is out of soap, we head on over to a local store and grab more. It’s just more convenient than waiting 2-3 days for an online supplier to ship it over. Traditional marketing trends are still effective today, but are strongly dependent on what’s most profitable for your business.
There are three digital marketing trends that are shaping the world as we speak:
Artificial Intelligence (AI) is everywhere in the world. One of the most advanced examples of AI is Siri. You have the ability to ask your phone a question and get a properly spoken response. It’s been proven that 35.6 million people use voice-activated assist at least once a month. How crazy is that? And it doesn't stop there… Google Home has the capability to open and close the curtains of your house when you say, “Hey Google, close the curtains.” It can even turn off the lights for you. Next thing you know, you will have a full house controlled by your voice.
Now all this is good, but what does AI have to do with you?
AI has the ability to provide valuable statistics about your company. You have the ability to track customer behavior, search patterns and customer demographics to assist in targeting your ideal customer. And it doesn’t stop there. You can get useful tips about what customers are searching and how effectively your website is converting. Can you imagine how valuable this information is for your business? You could even use AI to automate ads and create custom-targeted messages for your audience. By doing this, you can expect higher conversion rates and minimal customer acquisition costs.
Have you noticed a recent decline in customer service jobs? Do you wonder why? The world of AI is taking over the responsibility of most jobs. Most fast food restaurants have a computer screen for people to click and order their meal without the need of a cashier. So what does this mean for you?
There is a secret AI platform called ManyChat that has the capability of replacing your customer service. ManyChat is a platform that allows you to automate Facebook messages, emails, and SMS to effectively grow your company while saving money and time.
You might be wondering, are Chatbots really more effective than a customer service representative? Well think about it like this. A Chatbot runs 24/7 and never gets tired. A human service representative works 8 hours a day but will only be productive for a third of the time. A Chatbot is paid off a monthly subscription. A human requires a salary of thousands of dollars combined with vacation and sick days. See the benefit now?
While Chatbots seem like a holy grail solution, there are still some aspects that need to be handled with a human touch. Chatbots are designed best for simple questions that are programmed into the system. The programmed answers are usually based off of questions frequently asked by customers. A complex question will require the assistance of a human to answer.
But as the future progresses, Chatbots will power 85% of customer service jobs by 2020. And by 2022, Chatbots will save companies over a 8 billion dollars. Marketing trends like these are here to stay for a long time.
Have you ever seen an education video on a product or service? Why do you think companies spend so much time educating the marketplace? Producing education or how-to videos is an effective marketing technique that allows a customer to gain valuable information.
By educating them, you are building trust in your brand while answering long lasting questions that your audience is curious about. Think about it: Wouldn’t you feel more comfortable buying from a company knowing that they’ve taken the time to research and craft a perfect product?
Not only can educational videos build trust, but it can also encourage customers to check out your other videos. Your educational video can also be used at any market awareness stage. You can use your videos to provide knowledge or simply engage with new customers.
Take a look at commercials from Lenovo, Brembo, and Adobe for examples of winning videos. It is important to note that your video has to spark the curiosity of the viewer and be of interest to your desired market.
Have you noticed a recent decline in TV subscription services? Do you wonder why? According to a 2019 article entitled Five Years of Network Ratings Declines in Context,“In the Nielsen ratings for 2018-19, the broadcast networks averaged 28.5 million viewers in primetime, a decline of 7.3 million viewers (20 percent) since 2014-15. The drop-off among adults 18-49 was steeper, falling 35 percent to a 6.2 rating.” So where are all these people going? You’ve guessed it.
Social media is taking over the world. And chances are it’s here to stay for a while. As of 2019, 3.5 billion people were reported to be on a social media platform. That’s 45% of the world's population! Think about it: Do you know anyone who is not on social media?
It’s become a norm where millennials are exchanging Instagram usernames instead of phone numbers. Social media has made our world more connected than ever, but what does that mean for you?
Marketing on social media is almost mandatory for your company. It has been reported that 87.1% of US marketers will use Facebook marketing in 2020. By advertising on prime social media platforms, you gain the ability to target specific demographics and craft messages that are custom tailored to an audience. The prime platforms as of 2020 are Facebook, Instagram, Twitter and LinkedIn. There has been a slow decline in Snapchat users, so you might not get the expected results if you target that market.
Producing consistent content is vital for your company to engage with new and existing customers. But with so many types of content that can be produced, how do we know which is the most effective?
A survey of 3,000 customers found the most attention-grabbing content comes from videos. It found that 62% of people consume videos thoroughly while the remainder tend to skim over it. Compared to emails and social media image posts, videos were reported to be the most effective. So what does that mean for your company? Yes, post videos!
Make sure that your videos engage the viewer and tell a story that people can connect with. Your video has to have purpose, so prioritize your efforts on conveying a meaningful message while leaving the promotional aspect to the end. And remember, videos that people resonate with have been proven to convert most effectively.
Have you ever seen Go-Pro's posts on YouTube or Instagram? Most of their posts consist of content created by people who use their product. One of the best ways to engage customers and build trust in your brand is by showing people using your product.
As quoted by Dan Lok, founder of Closers.com, “What other people say about you is infinitely more powerful than what you can say about yourself.” Create fun challenges for your customer base to get involved in your company. And ask them to post clips on social media using a hashtag of your choice for a chance to be featured. This allows you to create more content while using less time and effort.
With so many marketing trends in today's world, it might seem daunting to try to be a part of all of them. Or is it? What if there is a solution that has the ability to craft marketing messages combined with the skills of incorporating modern trends?
See, what I’m talking about is a copywriter. Here at copywriters.com, you can find the best industry-specific copywriters who are experts in current marketing trends. Copywriters here are knowledgeable on company analytics and know how to craft personalized messages for your audience. They have the skills to create Manychat sequences with hidden tricks that are guaranteed to boost your conversion metrics. And best of all, they can create video scripts and personalized social media content for your company every day.
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The world of digital, social and content marketing trends have changed vastly over the years. The introduction of AI has changed the world of customer service, and social media has changed the way we connect with the world. The best content to put out on today's market are videos and educational tutorials, which build trust with your customers and ensure a healthy relationship is maintained.
If you are interested in hiring a certified copywriter and are ready to conquer modernized marketing trends, hire a copywriter today and let professional writers help you in the areas that matter most.
Noah Nanan is an on-demand copywriter who is trained and mentored by industry-leading professionals in producing revenue-generating copy. He is strictly focused on producing results and practices his skills everyday to perform at peak conditions. He has a 10-year history in Martial Arts and a huge passion for working on cars.Hire Noah