According to a recent report by Salesforce, the average return for every dollar spent on an email marketing campaign is $38. That’s an average ROI of 3,800 percent when the right content is used. Are you using the right email marketing content?
Are your readers overloaded with emails that are not optimized to ensure readability? What can you do to stop the overload while keeping your readers excited to hear from you? Let's look at some tips to reduce the overload.
You don’t want to overload your readers with email marketing content since they are oversaturated with emails each day, as well as online content they read through social media and other sources. Sending frequent emails will annoy readers, but not sending them often enough will hurt sales.
It’s a catch 22 situation. You need to find the balance with email content marketing, so you don’t overload readers and only send the right amount of emails.
Technology Advice surveyed 1,300 adults in the U.S. and found the main reason they unsubscribed from an email list was that they received emails too frequently. Depending on the email marketing campaign, readers will generally respond well to emails sent once a week.
Your readers want to be able to quickly scan an email and easily comprehend the call-to-action (CTA). If not clearly stated, you’ve lost the game and the reader will either delete the email or eventually unsubscribe from the mailing list due to repeated offenses.
Don’t offend your readers, but value their time and craft email marketing content that gets right to the point and clearly states what you want the reader to do. Your readers will appreciate your honesty and like the fact that you’re not wasting their time.
Less is always more.
Cramming too much information into an email is a definite way to overwhelm the reader. Information overload distracts from the main point of the email and can confuse the reader.
They will quickly decide to stop reading. They may miss a valuable deal or important facts simply because you thought filler was important and were focused on a specific word count rather than what matters to the reader.
Time is the reader’s most precious commodity and reading too much information in email marketing content is seen as wasteful to them. Show them you value their time as much as they do by creating clear and concise email content.
Don’t drag out the closing portion of the email as if you’re a pretentious lawyer trying to drag out his closing argument and grandstand before the jury. Readers don’t want any grandstanding in the emails they read.
Keep the closing in line with the simplicity of the entire email. Be gracious and thank the reader for sticking with you to the end.
Remember that the email closing is the final impression you’ll make to the reader. Make it a good one that avoids overloading the reader with needless information.
Don’t overload readers by sending too many emails. Clearly state your call-to-action and don’t waste the reader’s time by sending emails overflowing with filler.
The most important thing to remember about email marketing content is to keep your message clear and simple. Our writers at Copywriters.com can help you with concise messaging. Your readers will thank you for valuing their time.
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