An essential part of growing your agency, especially with SEO (search engine optimization), is having a branding strategy. Are you currently building your brand for your agency? Have you incorporated copywriting to help with your strategy? Perhaps you’re an existing business that’s looking to rebrand.
Most agencies are very like one another, and there are a lot of competitors in your industry. But what makes you different from the others? Branding strategy and solid copywriting are what’s going to make you stand out from the crowd. Branding defines who you are. People are going to remember your business for a specific reason. And it’s up to you how you’d like your audience to see you.
A strong brand is essential for your agency. It’s your whole backbone and why you’ll be able to sell successfully. Having a brand will appeal to your audience more. And with copywriting skills, your brand could resonate with people and make them want to buy from you.
Here are some ways you can rely on copywriting techniques to help enhance your branding strategy:
Your agency needs a specific voice which your audience can remember to distinguish you from your competition. Copywriting will help your audience believe people are running your brand. Customers would like to know if you have a voice they can approach, trust, and communicate with at any time.
Is your brand voice the same throughout all your channels? Make sure you’re using the same voice throughout your website, social media, etc. You can start enhancing your branding strategy by creating a blog on your website if you haven’t already done so. Not only will blogs help with SEO keyword rankings, but your website visitors could get to know your services when you create relevant posts.
Blog posts help customers learn more about why your agency is the perfect solution to their problems. You can promote your services and educate people on some news or issues relating to your niche. Your blog will help build trust with your customers and reel them into your brand.
It’s to your advantage to use the blog section of your website. And if you can’t find the time to keep making relevant posts, that’s where you can have a copywriter to come in and help. Finding your brand voice is easier with a copywriter’s help. As an agency owner, you should focus on what you do best and keep creating results for your clients.
Other than keeping up with your website’s blog, you can’t forget about other channels like your social media. Copywriting techniques could help you keep track of your branding strategy and make your business look more professional.
If you’re also growing your SEO rankings for your business, you need to be careful about what you post publicly. Your posts could attract more people to your business, so you'd want to avoid mistakes as much as possible. Mistakes you should try to avoid are:
Publishing false information
Confusing the market
One copywriting technique is to format your text correctly for the best quality possible. Your customers would appreciate seeing the time you take to keep your brand under control. People will know you care about your own business and for them.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” – Warren Buffett
Your customers are thinking to themselves, “Why should I choose to work with you?” Be ready to tell people what makes you unique. Look more professional by showing them you’re knowledgeable about your niche and you can solve their issues. People are more likely to interact with you when they have questions (and that’s where you can start to nourish them and hopefully close the sale).
Now that you have your brand voice and professional look, you’ll need to stay consistent with your branding strategy. There’s no point in having only a few great posts. You need to keep uploading posts to maintain your brand consistently. The more consistent you are, the more new customers you’ll attract.
Your brand identity won’t grow if your consistency fails throughout your brand. Experts say you'll receive higher visibility and more revenue when you keep branding. As Inc.com puts it - you’ll need to get consistent if you want to make 23% more money.
That is why incorporating copywriting techniques into your brand marketing is a good strategy. Make sure your posts include powerful visuals and compelling writing for better customer experience. You need a consistent voice to express your brand and have an impact on your business. Either you or your copywriter needs to stay active with this to build trusting relationships with your followers.
How will you be able to measure growth if you’re not producing enough for your brand? When you’re consistent, you’ll get feedback on what your audience would like to see more of. You can view comments and questions they may have for you. This is how you’ll get to learn more about your audience and have a more precise idea of how to communicate better with them. You’ll know what type of information you’re missing so you can address that in your next post.
Growing your business means building your brand. When you have a strong brand, you’ll start to see a stronger customer base. There are several ways you can work on your branding strategy such as your brand voice, looking more professional, and establishing consistency. You can rely on copywriting techniques to help with these areas within your business. Copywriting could significantly help with your SEO too, and you’ll get more people viewing your website. If you don’t have a copywriter working on branding your business, you can always hire a copywriter here.
Carrie Huang began her career at a full-service agency doing all things marketing. She then discovered that copywriting is the only skill that suits her the most. Her focus now is converting sales and producing results for clients. Carrie's dedicated to helping you achieve a vision in which she believes in too.Hire Carrie