Why go with outsourced lead generation? Can’t we handle it internally and save money? After all, Tai Lopez once said, “You can get most things you want in life. It’s just that most goals will take one or two years longer than expected. Be patient.”
Don’t fall into the trap of thinking all lead generation is something you must do yourself. With outsourced lead generation, you can enhance your qualified leads and conversion rate. This will help push more clients down your funnel and get those clients sooner. But why outsource?
The issue is the return on your investment. While it is possible to build a lead generation engine from scratch, what does that involve? And how do you know if it’s working?
Imagine your business is a new car. Like your car, your business has various necessary components. If anyone of them fails, it could leave you stranded and spell disaster.
The prospects are your fuel. They are what keeps your business running and getting you closer to where you want to go.
And your lead generation? Well, that is how you get fuel into your engine. How is your engine running? Not all fuel is right for your car, just like not all prospects are right for your business. How do you get those prospects who are more likely to convert, or even find them in the first place?
These are all valid questions to consider before handling lead generation internally or externally. Are you getting the results you need with your current strategy?
Also, consider that your competition may already be using outsourced lead generation. Are you designing your content marketing campaign? Or do you need help improving the conversion down the sales funnel?
Let’s look into why using outsourced lead generation can help you get the results you need when you need them.
Do you know how long a customer will take to buy after asking about your product or service? Approximately 3 months. According to online marketing resource Marketing Donut, 63% of consumers will take 3 months to purchase after showing interest. Can you afford to wait?
Assuming your campaign and staff are effective on day 1, can you wait months for results? Now, suppose you're just starting out with your lead generation campaign, how long do you think the results might take then? And how long would it take if you outsourced lead generation to experienced professionals?
To answer this, let’s picture the car again. You make your initial investment, but you need to get some maintenance done every so often. This is your continuing investment. Now, there’s several ways to go about this.
One way would be to learn how to identify the signs of trouble and then to learn how to correct them as they arise. This requires a lot of resources and attention, and there's already a better solution. Now stay with me.
What if you instead hire a professional mechanic? See, the mechanic is already trained in the art of repairing your vehicle for you. Sure, you could learn to fix it yourself, but how long would it take?
And more importantly, how much time do you lose while learning? You have places to be today, not 12 months from now. Again, can you afford to wait?
You might outsource repairs to a trained professional just as you may also consider an outsourced lead generation strategy. You can always build your lead generation from the ground level up. But to reach the next level sooner, outsourcing can be an option to get there faster.
Now, you could still have some lead generation in-house once up and running. In-house lead generation can be a powerful driver of prospects down the sales funnel. But always consider this: How long can you afford to wait?
If you’re already set up, then there’s nothing wrong with handling all lead generation in-house. But if you aren’t, remember, any advantage you’re not using, your competition is. Can you afford not to use every advantage you can?
If you are starting out, you should consider outsourcing your lead generation. Not only will this produce the results you are seeking sooner, but it will also benefit you in another way.
You see, lead generation outsourcing can be more efficient than in-house lead generation. How much? It can be upwards of 43%. This all comes down to the expertise outsourced lead generation can provide to you. This also gives you another benefit.
Consider the benefits of using outsourced lead generation to augment your market strategy. You will be able to use the time you spent generating leads to expand other aspects of your business.
You could focus on expanding your offering to your clients. Or maybe tightening your funnel for the new leads that are being generated. Can you see how that could be helpful?
Again, let’s use the car as an example and dive right in.
You can spend time repairing a vehicle yourself, and you might save some money in the long term. Or, you might end up losing more. That’s because not all time is equal.
Ask yourself, how much is your time worth? Getting a sales team up and running to constantly generate leads can take years. And it’s not something you can do sparingly.
You must always work on generating leads. And would you rather do that fast, or would you rather do that slow?
Not only do you save on time, but you will also save on resources with the outsourced lead generation. You will get more leads due to expertise and also save on internal overhead. You won’t have to keep a staff member that may not be producing the results you need right now.
According to Hubspot's research, 72 out of 100 out of companies with just 1 to 50 new leads a month are not meeting their revenue goals. Contrast this with just 15 out of 100 once the number of leads double to 51 to 100 a month. In this case, ask yourself, "What do I have to lose?"
There isn’t much to lose by using outsourced lead generation. If you aren't getting the results you need, drop the in-house approach. Consider outsourcing the lead generation to a more experienced team. This will free up resources for use elsewhere in your business.
Again, I’m not saying it’s not something you couldn’t do yourself. But like any decision, the pros and cons should be taken into account.
Finally, keep in mind each area you want to branch out will require a different strategy. For example, promoting on Facebook is a different beast than promoting on Instagram. Did you want to expand into a YouTube campaign, or maybe shore up the click-through rate on your emails?
Contract a professional and you can reap the benefits of your lead generation sooner. Again, it can take years for internal lead generation to come to fruition. Can you afford to wait?
According to Hubspot, "61% of marketers say that generating leads is their toughest challenge." This can be compounded by the lack of experience your team might have on certain platforms. Now again consider outsourced lead generation. You can hire a professional for faster results than training someone from scratch.
I can’t speak for your situation, but I’d rather take the best method to get results as soon as possible. Results are what keep my family fed and the power on. What are your lead generation results to you?
Now that we’ve established a need to find a professional, where can we go to find this team? Who can help you design aspects of your funnel to help generate more leads?
Technology pioneer Tim Burd once said, “There’s no such thing as problems, only incomplete solutions.”
Who better to assist you with your campaign than a professional copywriter? A professional copywriter will have experience working with campaigns like yours. They perform complete research to survive. They are the mechanic for your lead generation engine.
A professional copywriter has the experience you need, not only to reach your target audience but also to reach more qualified leads. They will be able to convey your voice and capture your prospect’s attention. Whether you need help setting up a landing page or Facebook ads, a professional can help.
Consider hiring a professional copywriter who cares about your results today! Click HERE to get started.
Javier Rodriguez is a copywriter and part time freelance writer. He is a graduate of the University of South Florida where he picked up a background in Engineering and a continuing thirst for knowledge and a desire to bring the best to any project or task.Hire Javier