New Year’s Resolutions are exciting, especially when it comes to setting goals for your business. These goals are born from a reflection of how the last 12 months went, and your dreams and hopes for the next 12 months. The Macmillan Dictionary defines a New Year’s resolution as "a decision that you make on the first day of the year about the things that you intend to do or stop doing that year.”
"Where do I want to be this time next year?"
We ask ourselves questions like this, and permit ourselves to restart the clock on our goals. Personal goals are one things, but of course every business owner should also set New Year's Resolutions for their business.
Where do you want your business to be this time next year? How much growth do you want to see by next year?
15%? 20% growth? Even more?
Growth rates vary depending on the industry. A survey found that scaling companies organically grow between 35-40% on average in one year.
And yes, with growth-oriented goals and the determination to make them a reality, you could have these results for your company too.
Most businesses set New Year’s resolutions in a moment of excitement. They might include ones like this:
Do more pro-bono and charity work to improve brand image
Upgrade project and client relations management technology.
Improve office culture and employee retention.
Schedule time for self-care
Other average businesses set goals that are even less specific:
Learn a new skill.
Promote my businesses.
Build the brand.
Connect with the audience.
These New Year’s resolutions are a step in the right direction. But, they are not specifically growth-oriented, nor to they significantly increase your revenue.
Growth-oriented businesses set goals that increase and automate lead generation, client conversion, and customer engagement.
But before you get started on these goals, make sure that you provide an excellent service and that your offer is irresistible.
Also, be sure that your goals follow the SMART goal setting formula. That is, goals that are specific, measurable, achievable, relevant, and time-bound.
A Harvard study found that students who set written SMART goals earn on average 10 times more than those who don't. So be sure to set SMART goals.
Once you are ready, make these growth-oriented New Year’s resolutions to take your business to the next level.
When the North American Marketing Institute surveyed B2B marketers, a staggering 85% of them said that lead generation would be their most important goal in the next 12 months.
After all, in the current digital age, lead generation means more prospects, which ultimately means more clients and more revenue.
For information about lead generation, we recommend the following articles:
These articles recommend generating more leads through consistent content creation, website optimization, and customer nurturing.
So here are some New Year's Resolutions to help you grow lead generation:
I focus on consistently creating helpful, relevant, and high-quality content on my website every week.
I focus on hiring an expert to ensure that my website is SEO-optimized so that I rank on Google.
I focus on ensuring that my social media presence across platforms like Facebook, Instagram, LinkedIn, and Twitter is compelling to prospects.
The leads are pouring in, thanks to your improved lead generation strategies. But are they converting?
If not, your sales funnel will need special attention. The following articles expand more on this topic:
In the meantime, remember that the aim of your sales funnel is to convert qualified clients who will become raving fans. Whether the prospect is in the awareness, consideration, or decision stage, you need to nurture and ease them into choosing you over your competitors.
The best way to stand out from your competitors is to have overwhelming social proof that your service works.
Do you have testimonials and reviews on your website? If not, it is time to collect as many as you can from your loyal customers. Sharing social proof on your website will encourage leads to trust you.
You can then nurture and groom them with a well-thought-out email campaign until they buy.
So what New Year’s resolutions can you make to help you convert your leads? Here are three:
I focus on collecting and sharing at least five testimonials, reviews, and endorsements from my raving fans each month.
I focus on hiring an expert to analyze and optimize my sales funnel so that no leads fall through the cracks.
I focus on sending out weekly emails as part of my email marketing campaign to attract, entice, and convert leads.
A third of the world’s population is using social media like services like Facebook, YouTube, LinkedIn, Instagram, and others.
And that number is only growing.
Dreamgrow compiled a list of Social Media Marketing Statistics, and found that:
95% of your leads will follow you on social media platforms;
90% of them will expect to communicate with your business through social media; and
71% of those who interact with your business on social media are likely to recommend you to others.
As you can see, these numbers are far too big to ignore. Is your social media engagement up to par with these statistics?
If not, making social media engagement a priority in the New Year will help your business scale.
Here are some New Year’s resolutions to help you along the way:
I focus on building a consistent presence across all social media platforms my business uses.
I focus on hiring an expert to ensure that my brand is represented well across all social media platforms we use.
I focus on customer engagement by delivering high-quality social media content every week.
When you take on all the New Year’s resolutions we mention here, you will grow. It will take a lot of hard work, learning and sacrifice. And it won’t happen overnight. But it will happen.
If your company is big enough, you could delegate resolutions to different team members. Unless they have experience as copywriters, you run the risk of having to recreate the wheel.
This might not sound like a big deal. But mistakes in content creation can have serious consequences for your business.
In fact, Forbes has this to say on the topic:
Poor web content is the silent killer of online sales leads and revenue generation - silent because the companies publishing poor content do not realize it is substandard.
What if we told you that there is a way you can achieve your New Year’s resolutions by the end of the year? What if there were a way to automate the whole process?
Would you take it?
Instead of the late nights and the hours spent learning, you could:
focus on aspects of the business that actually need your attention;
schedule self-care and the breaks and holidays you deserve
do pro-bono work; and
connect with your community;
All while knowing that you are providing content that resonates with your audience.
So what is this way?
To make sure your growth-oriented resolutions succeed, delegate them to a professional copywriter.
With a copywriter trained in various aspects of scaling businesses, you can rest assured that it will grow within the next 12 months.
So here is your final, powerful, growth-oriented New Year’s resolution:
I focus on hiring a professional copywriter to write content that generates more revenue over the next 12 months.
The New Year is almost upon us. Plan for growth and succeed by making New Year’s resolutions that focus on:-
A content strategy for consistent lead generation;
A marketing strategy that converts prospects on all level of your sales funnel; and
A social media engagement strategy that has your clients promoting your business for you.
To learn more about how you can delegate the above to a professional copywriter so that you are on track for the New Year, book a FREE consultation today.
Rebecca Jeyaraj combines her background in sales, management and law, with her interest in the psychology of persuasion and advertising to write results-oriented copy that trends. She also enjoys editing, strategising and launching marketing campaigns for international organisations.Hire Rebecca