The habits of successful business owners are important because they know that 45% of their day is driven by their habits. It’s no surprise, then, that your good (and bad) habits largely determine your success as a business owner.
We've just started a brand new year - the year 2020. There's no better time for a fresh start than the beginning of the new year. It just feels right. It’s time to start getting into better habits and practices so that you can scale your business quickly and easily. And, of course, it’s time to drop the bad habits, which cost you time and money.
If you’re interested in taking your business to reach new heights, below are 3 powerful habits of successful business owners, that you can adopt for your best year yet:
Imagine the most grueling, yet most important task you need to do each day. That’s your frog.
“Eat That Frog” is a term coined by Brian Tracy. It means that you tackle your “biggest, most important task” first thing in the morning before you end up procrastinating on it. Tracy considers eating that frog to be an “essential leadership quality” for any business owner who wants to be successful.
Eating that frog isn’t something you do one day, or two days, or even for a month. Rather, it’s a habit you build as a part of your daily routine. By doing the most important task first thing in the morning, you set a tone of accomplishment and fulfillment for the rest of your day. Moreover, it prevents you from getting hung up by less important “busy work” that makes it seem like you’re moving the needle forward even though you’re not. The truth is, it’s these smaller tasks that distract and hold you back from making any significant progress in growing your business.
Here’s how to go about eating that frog. The night before, take some quiet time and write down all your todos for the next day. Then, rank them by priority. If you have a tie for the first rank, then Tracy recommends you eat the “uglier” frog first. Really reflect on which task is the most important, the one that will actually move you towards your business goal.
Remember to do this without any distractions. Leave your phone in another room, turn off any notifications on your computer, or, better yet, just use pen and paper. This way, you can have a deep, almost meditative moment to reflect on what’s important for you to do.
When you have a million tasks to get done by a deadline, it is all too tempting to bounce from one task to another or do two or more “at the same time.” You might find yourself sneaking a glance at your email during a meeting or trying to catch up on the news as you type up a report. The issue is that multitasking leads to slower thinking and impaired performance, especially if the tasks are too similar. You won’t find multitasking among the habits of successful business owners.
If you think that multitasking is the only way to get through a long agenda, consider this. When you’re struggling to get tasks done, you might not have a time management problem. Instead, you might have an attention management problem. I know, I know, this might sound a bit rough but hear me out, there is a solution. The secret to having extreme attention and focus when doing a task is to do what is called deep work.
Deep work is a term coined by Cal Newport, a renowned author and computer science professor. It means you perform your professional activity in a distraction-free environment, with your full concentration. For example, if you need to complete a report, you work on that report exclusively, without anything else present to distract you. Absolutely nothing!
The results of deep work are matchless. That’s because you complete the type of work that actually brings you more clients. You increase your efficiency, and you’ll feel terrific about getting things done. After all, you’re not going to help your business grow by keeping a hawk-like watch on your email. So many business owners make the fatal mistake of focusing on non-revenue producing minutiae like this. Instead, you need to focus on only those actions that will bring you results like getting new clients and scaling your business.
As a business owner, you might be used to wearing many hats. Although, as your company grows, it’s not in your best interest to continue doing everything on your own. Taking on too much yourself can cause you to lose focus, leading to overwhelm and even burnout. If you burn yourself out, your business will suffer. You can severely stunt your business’ growth by refusing to delegate.
For instance, when you’re busy, you might forget to engage with your followers on social media, which can hamper your brand awareness. Or, you might send out email newsletters without first planning out the copy, leading to terrible conversions. When you don’t have a team to delegate these tasks to, these one-off mistakes can turn into bad habits that can prevent your business from growing. You wouldn’t want that. So, instead, delegate out tasks to experts so that you can focus on high-ROI activities.
Get into the right mindset. Let go of the “I can do it all” mindset and accept that your best option is to delegate work.
Select the work you can delegate. For example, according to Small Business Trends, one of the tasks you can delegate includes social media and marketing. Professional copywriters make an excellent choice for such tasks because of their ability to get people to take action.
Carefully choose skilled, well-trained people to complete your delegated tasks. One important thing to keep in mind is that you want to select people that understand your vision and expectations. So, be sure to look for that quality in hiring a great candidate.
As 2019 comes to a close and we welcome the new year, make 2020 a winning year for your business by implementing these habits of successful business owners. Doing the most difficult tasks first, using the power of deep work, and delegating tasks will go a long way to help you achieve your business goals.
If you’re ready to delegate your marketing and copy strategy to a professional, consider hiring one of our expert copywriters to help you scale your business.
Aisha Ahmad is a copywriter and blog content writer for Copywriters.com. Her background in technology has sharpened her analytical mind. As a result, she is slightly obsessed with market research and diving deep into the psychology of her audience. When she’s not writing, she’s being a mom to her rambunctious toddler son (he’s training to be a copywriter, too).Hire Aisha