Knowing how to drive traffic to your blog organically will save you time and money. If you’re like me, you’ve wasted endless hours in traffic jams and hated it, but when it comes to blogging, there is no such thing as “too much traffic”. A blog can be a great source of leads and over 80% of companies who use a blog in their inbound marketing strategy see a positive return on their money spent. That's why many companies invest a lot of their time and money to drive traffic to their blog. That's also why you should expend the effort to learn how to drive traffic to your blog.
Instead of a seminar or a YouTube tutorial, however, you can learn how to drive traffic to your blog in this article. I'm going to teach you how to repurpose your existing blog content in strategic ways, resulting in increased traffic to your blog.
Why is it important to learn how to drive traffic to your blog? Well, for starters, the number of leads you generate is related to the traffic that your blog receives. Think about it, if more people read your material there’s a higher chance that one of them will eventually become your customer.
So how do you get tons of people to read your blog? How do you drive traffic to your blog?
First, never underestimate the power of quality and consistency.
The frequency with which you upload new blog posts is extremely important and a recent study has shown that daily blogging, as opposed to blogging once per month, significantly increases the number of customers that you acquire through your blog. Publishing daily keeps your readers engaged with your material and constantly puts your brand in front of their eyes. So when it’s time to make a purchase, they’ll be thinking of you instead of your competition.
Another point that is crucial to your blog’s success is the quality of the content that you give to your readers. The internet is flooded with generic wisdom and superficial advice for any problem. You name it.
So if you want to stand out you must produce content that is highly valuable to your readers.
If you provide them with useful material, that’s tailored to their pains and problems you build trust for your brand, your readers will come back for more and you’ll generate a ton of leads in the process.
If you want to stay on top of your blogging game you must produce helpful, high-quality content - lots of it.
And that’s quite a challenge, even to experienced bloggers. It takes time and effort to create even one high-quality post - needless to say, one per day!
So what do you do?
Thankfully, there’s a simple and easy way to “cheat” a bit, that allows you to massively increase the power of your existing material: By repurposing your blog content.
If you’ve been blogging for a while you’ve probably created a lot of content along the way and you may be struggling to come up with new and creative topics to write about. Most of your best ideas are out there and you sometimes puzzle about what to write next.
That’s frustrating, but let me tell you: you’re actually sitting on a goldmine. Your old content is a treasure trove for new material that just sitting there, waiting to be opened.
Let me explain.
Most of a blog's traffic actually comes from a handful of high-quality posts. It’s the Pareto principle at work. Pareto showed that in any given scenario 80% of the results are produced by 20% of the work and this applies to blogging as well. These strong posts produce most of your blog's traffic because they are the most helpful in your reader's opinion.
You can quickly identify these posts using your analytics and the idea is to give these posts a paint job and put them back in front of your readers for increased exposure. It’s really that simple.
What’s so great about this approach is that you don't have to come up with new and creative ideas every day. You simply take what is tried and true, repurpose the content and you’re done for the day. And because you take your top-performing content as a base, you show your audience more of that what is already working for you, which means the new content has a higher chance to resonate with your audience and generate more traffic.
Here’s how you do it:
Here are some ideas on how you can repurpose your content. We’ll talk about how to spread your new content later in the article. For now, let’s focus on getting the most out of your existing posts.
Traffic for video content is exploding all over the internet and cisco states that by 2022 videos will be responsible for over 82% of internet traffic. So if you’re not using video in your marketing strategy yet you’re missing out. Why not take some of your old blog posts and turn them into a video?
If you're a bit camera shy you can ask a coworker to do the video for you. Also, doodly animated videos are a great way to turn your blog post into video content. These videos are extremely popular on YouTube, relatively easy to make and they save yourself the trouble of stepping in front of the camera.
Let’s face it: We’re all pretty busy and even if we’re interested in a topic it’s sometimes hard to find the time to sit down and read an entire blog post. That’s why podcasts are a great way to engage your audience while they are on the go. You can listen to a podcast on your way to work or when you hit the weights at the gym.
To turn your blog post into a podcast a simple recording software is sufficient. All you have to do is read your article out loud and upload it to your platform of choice.
As humans we pay a lot of attention to visual stimuli, and images are a great way to catch a reader's attention. Infographics sum up the most important ideas of your posts within a neatly designed image. This works especially well if you have statistics or data to share because your audience can quickly get the core of what you're saying within a single image.
When you’ve written a lot of articles on a topic it can be quite a time-consuming task for your reader to go through them all. Here, summary posts can lend a helping hand. You can take your best material distill it down to the core essence of the topic and write a summary post. This way you provide your audience with a good overview of your topic and also create a new post for yourself.
Similar to the summary post, Ebooks are great for repurposing your old content. Capitalize on your best ideas by expanding on them and turn them into a resource that your audience can download and take with them. Also, you can use Ebooks for baiting your readers into giving you their contact information.
They act as a lead magnet. For most people it a pretty fair deal to receive a free Ebook for their email address. That way you give them something of value and you build your email list as well.
It takes a lot of time to create a high-quality blog post and you’ve probably done a fair amount of research in the process. If you consider yourself an expert on the topic that you blog about, you could consider to take all of your knowledge and turn it into a useful guide for your readers.
This is great for people who are really interested in what you have to say and want more in-depth knowledge on the topic. Again, you can offer this guide for free and promote it across your channels to drive traffic to your blog and build your email list.
Now that you’ve gotten so many email addresses because of your awesome eBooks and guides it’s time to make use of them. Take your old posts and break them up into smaller, more digestible pieces of content and mail them out to your email list. This is great because one long blog post gives you enough material for multiple emails. Be sure to include a link back to your blog in your emails so that your readers can jump to the full post if they want to know more.
These are some of the ways you can repurpose your content. In the beginning, you might not want to use every available option, so just take your favorite ones and start there. Now that you’ve got some ideas on how to turn your old content into something new and fresh let’s take a look at how to use it to drive traffic to your blog.
When it comes to distributing your repurposed content, social media is a great place to start. Since the average user spends 2 hours and 22 minutes each day browsing social networks, there’s plenty of time for your audience to engage with your material. When you spread your repurposed content across the social channels the idea is to reach a larger audience and drive them to your blog through backlinks in your posts.
Each social channel has it’s unique spin to it, so what type of content you want to show varies from network to network. These are some of the ways you can do it:
These two networks focus heavily on visual content, so here images, infographics and short video clips are a big plus. As always, make sure that your content is of high quality and relevant to your audience. Also, you should pay attention that your repurposed content fits in the overall theme of your profile. Instagram is known for its high engagement rate, so if you’re considering to take advantage of that here’s are some tips that will save you a lot of trouble down the road.
If you’ve decided that you want to repurpose your content by creating a video, YouTube is the place to display it. As of 2019, Youtube is the second largest search engine in the world and it’s much more than a platform that entertains people through “funny cat videos”. YouTube is a great place to serve an additional audience, especially when you create informative content. Just think of all the “how-to” videos that are out there.
Besides actual videos, a podcast is also well suited to upload on YouTube. All you have to do is add a standing image to your audio, that’s it! You can see, it’s all about getting creative with your content and then spread it across multiple different channels to engage a larger audience.
Facebook groups are very handy when it comes to growing blog traffic because your followers mostly likely joined since they want to hear more of what you have to say. You can take small parts of your proven content pieces, repost them in your Facebook group and add a call-to-action that drives them back to your original post.
Twitter is great for teasing information because tweets are limited to only 280 characters. That’s just enough to get your audience curious enough that they’ll visit your blog post. For example, you can tease your readers by giving them some of the golden nuggets that are hidden in your article and drive them to your blog if they want to know more.
Repurposing your blog posts on LinkedIn is super easy because the network allows you to post articles on your profile. The easiest way to repurpose your content is to simply copy & paste your blog post and publish it as a LinkedIn article. The body copy for LinkedIn articles is limited to 40,000 characters and that may or may not be enough for your entire post. But with what I’m about to show you that limit actually doesn't matter.
You see, the goal is to drive traffic to your blog and the smartest way to do that on LinkedIn is to publish an incomplete article. Publish only one-quarter of your blog post, and add a “continue reading” button that links back to your blog's website. That’s enough to get your readers hooked in your idea and if they want to finish the article they will have to visit your blog.
A blog is a powerful marketing instrument and how much traffic your blog gets matters a lot. More traffic results in more leads, which in the end means more money for you in the bank. But coming up with new content ideas every day can be quite the challenge and repurposing your best ideas can not only save you from headaches but is actually a great way to drive traffic to your blog.
When it comes to repurposing your old material it’s all about getting creative and giving your content a new and interesting spin. Your best posts are successful for a reason and you want to get as much out of them as possible.
Way to repurpose your content:
Videos - Great for engaging a visual audience.
Podcasts - Perfect to entertain your audience on the go.
Infographics - Quick and easy way to present important data and statistics.
Summary Posts - Tailored for readers who want your information in a condensed spot.
Ebooks - Awesome lead magnet.
Guides - Perfect for people who want in-depth knowledge on your topic.
Newsletter - Add value to your email list by sending out parts of blog posts.
Once you’ve created something worth sharing you can spread it across the social channels to re-engage your existing audience or to reach additional people that you haven’t reached before.
If you’ve found this article helpful check out our other materials on copywriters.com. Are you looking for help and want to hire a copywriter who can create highly engaging repurposed content? We’ve got you covered.
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