Generating blog post ideas can be challenging, especially if blogging is one of your main marketing plans and writing is not one of your strengths. WordPress stated that its users publish almost 70 million new blog posts each month. It's become tougher than ever for a blog to stand out.
Not only is the competition fierce, but readers have also become less and less caring. Most readers pay attention only to the things they want to see. As HubSpot research shows, almost 43% of readers like to skim blog posts.
However, on the upside, HubSpot also reported that, "Marketers who prioritize blogging are 13x more likely to see a positive ROI." It's become a necessity for a company to post a few high-quality content posts per day to reach their ROI goals.
High-quality content is engaging content that gives specific and in-depth explanations of one great idea. It provides the audience with an actionable insight they can use to solve their problems. However, sometimes it's not easy to come up with an infinite flow of great ideas.
Blog post ideas can come in many ways and social media comments are one of them. With the help of social media marketing, a brand or company can easily engage with their target audience. The more engagement a brand has with its audience, the more personal the audience's comments can be.
The comments can help you to detect all of the needs, problems, and pains your audience is currently going through. Great blog post ideas are all about answering questions and providing solutions to your audience's problems.
Their comments also help you to identify current trends in the marketplace. You can quickly notice what exciting topics your audience is searching for. However, trends and interests are always ever changing.
What excites readers today can quickly become boring next week. But your readers' needs and problems are always the same. That's the beauty of social media comments, which can provide you with both trending and evergreen blog ideas at once.
So let's check out three simple tricks to get blog post ideas from your social media comments:
Creating a poll or survey questions in your social media post is an excellent way of collecting comments. For example, let's say you want to create blog posts around TikTok as a lead generation platform.
In your social media post, you can ask general questions like, "How do you feel about TikTok?" or "What do you want to know about TikTok?" You can also ask a specific question such as, "How do you think TikTok helps businesses create brand awareness?"
You can also create a poll by asking one question, such as, "Which of these three recent popular platforms are best for lead generation?" Then you can ask the audience to leave their comments and opinions.
Either way, both surveys and polls are great sources of information, but make sure to always use open-ended questions. Open-ended questions can give the audience a reason to leave long comments. Inside these long comments, you can find golden nuggets that you can use to generate great blog post ideas.
Steve Jobs likes to say that, "The most powerful person in the world is the storyteller." Brand storytelling, when done correctly, is a very powerful marketing strategy. In this case, stories from people who already engage with one brand can lead to a great blog post ideas.
People are willing to share their concerns and struggles with an authority figure who they feel can provide solutions. So how can you make your brand or company to be seen as that authority figure?
The best way to do it is by telling them your own story. It can be a blog post telling audiences the reasons for your company's mission. Or it can be common horror stories people experience in your industry.
You can go further by being vulnerable, sharing painful struggles your company has gone through in the past. Close every post with open-ended questions that ask the audience to share their stories.
These stories help to open up the audience to share some of their concerns and fears. From these stories, you can start creating a list of blog post ideas that can help the audience to reduce their worries.
Sharing stories also can help a brand to be more engaging and personal with its audience. As a result, you can now get blog post ideas that can solve your audience's problems and also manage to build brand loyalty.
Sometimes we overlook comments on our competitor's accounts when coming up with blog post ideas. We're too focused on our posts, and we forget to analyze our competitor's social media posts.
Checking out some positive and negative comments on the competitor's posts actually can be very helpful. Let's look at the positive feedback first.
Notice what types of positive comments your competitor is getting on their posts that you aren't. What are the reasons behind their positive comments? You can start to identify ideas for future social media posts and blog articles.
But remember not to duplicate and plagiarize their content as it's illegal and not a good thing to do. So always put your own spin into the ideas that created positive reactions. Negative comments, however, can be a little bit tricky.
Some negative comments can come from bad customers. So always take their feedback with a grain of salt. Be sure to recognize which negative comments are genuine critiques and which ones are there to start arguments.
The good news is, negative comments can tell you what your competitor's content is lacking. You can quickly come up with ideas that give the audience what they want. It's an opportunity for your brand to capture their attention and acquire them as your audience.
Imagine great blog post ideas as a guitar. A lousy guitar player can have the newest, best-quality guitar in 2020, but they'll always struggle to make great music. On the other hand, a great guitar player can have just an above-average quality guitar, and they'll still produce excellent music.
The same thing happens with blog posts. A skilled copywriter can turn great ideas into a revenue-generating blog. Copywriting is a technique that combines both marketing and knowledge of human psychology.
The purpose of their writing is to move target customers closer to the buying process. That's why it'll be easier for a company to build relationships when target customers are responding. As a result, a copywriter's marketing skills will produce a more sustainable and predictable ROI.
Coming up with an infinite flow of blog post ideas isn't as hard as most people think. There are many techniques you can do to help generate great ideas. Leveraging the power of social media comments is indeed one of the easiest ways to do it. Not only will it give you ideas, but it'll also help you to build an emotional connection with your audience.
If you're looking to create a revenue-generating blog, you can get started here to speak with one of our content specialists.
Kendrick is a trained copywriter at Copywriters.com. He dedicates his life to producing high-quality copy for his clients to help them grow and scale their businesses. He also has an education background in International Business Management.Hire Kendrick