Figuring out how to get customers to leave reviews is important for an e-commerce business. It’s great marketing, advertising, and public relations—all wrapped into one.
Beyond your brand, it also gives valuable data on what you’re doing right and what you’re doing wrong. It also creates some questions.
How do you get good reviews? What if you get a bad review? How do you even get your first one?
Having good reviews can make or break a sale. Positive reviews have the power to convert prospects who are on the fence into customers. But if your product has nothing but bad reviews, you’re not going to last long.
Customers today are more skeptical. This is their typical journey: They become aware of your product and read its description. Then they research by reading the reviews. At the end of the process, they form an opinion and make a decision.
Customer reviews are like friends to the customers. People don’t like to deal with the trouble that may come with an unknown product. They’re more likely to buy a product when a friend has tested it first.
Key statistics to be aware of when it comes to positive and negative reviews:
90% of the consumer's buying decision is influenced by positive reviews.
86% of consumers were influenced by negative ones.
30% of consumers assume reviews are fake if there are no negative ones.
95% of consumers suspect censorship or faked reviews if they don’t see any negative ones.
85% of consumers are willing to leave reviews.
If you don’t know how to get customers to leave reviews, you’re in luck.
Today we’ll be discussing how to get customers to leave reviews, why they’re important, and what to do with them.
Customers are more willing to buy a product when it’s been verified and supported by others. They act as a community of friends.
Build a good reputation with social proof.
The Internet is vast and there are lots of websites. People don’t want to be scammed so customers want to know more about your product before they make a decision. Having social proof builds reputation and trust for your products, leading to more customers.
If you're wondering how to get customers to leave reviews, social media is the easiest answer. Everyone’s on it and it’s free!
Use social media to ask people what they think about your product. People will be more than glad to respond.
Post pictures. Ask questions. Social media gives people the ability to give quick responses.
You can ask simple questions. “Are you using (product name)? What do you think about it?” This will start a conversation with your customers. It’s a great way to have community engagement.
Be warned, however. Be mindful of your product, industry, and copy. You don’t want to ask controversial things that may backfire on you. Have a community management system in case comments unexpectedly spiral out of control.
When you learn how to get customers to leave reviews, you’re also learning how to build SEO. It creates user-generated content.
User-generated content (UGC) is anything and everything users post on your platforms.
Having more people to leave reviews creates more content for your website. This helps you with SEO and search engine rankings.
Search engines like to reward websites with more content, especially from users. It shows engagement with your website. Google and Bing crawl your website to see what it has in a fraction of a second. With more content, you’ll be able to show up higher on search queries.
Make it easy for customers to find you by having lots of internet presence. Be where they’re at.
Have profiles on many different platforms: Facebook, Instagram, Twitter, Google, and Bing. These are just the standard ones. You should also look into what's common for your industry, such as forums and threads.
Customers engage content in different ways. Some people use Facebook. Some use Twitter. Being where they are will help you get more feedback.
Of course, for your product page itself, have a feature where customers can write reviews for your product or rate it. This gives everybody a chance to create more UGC.
Although it’s great to have good reviews, customers sometimes feel they are fake. A great way to combat this is by using verified reviews. Create urgency by giving them a deadline to have their reviews verified. This also gives them a reason to write a review.
Amazon is a great example for this. They put a “verified purchases” badge next to the reviewer’s name.
Sometimes, people just forget to leave reviews. Being present on all fronts will give you a better chance for customer engagement. It provides easy outlets for customers to speak about your products.
Respond to all content, whether it is positive or negative.
When you respond to all reviews, customers appreciate it. They feel like you have their back and are more inclined to make future purchases with you.
If it’s a negative review and you ignore them, you can cause them to hate your business. No one likes to be ignored. By addressing their concerns, it helps to cancel out the negative review.
Negative reviews also reveal your weak points. You can leverage them to improve your business.
Social media can be overwhelming, but do the best you can. Customers will appreciate your efforts to improve.
After your customers receive your product, always follow-up with an email.
This is my favorite way for how to get customers to leave reviews. It’s a private way to leverage negative ones.
Your email should be about the product they bought with a direct link to the product page. This makes it easy for them. Give them the option to review on the product page or respond in the email.
Letting customers respond to the email is a great way to reduce negative reviews. It gives you a cushion to address any issues. After helping the customer with their issues, ask how they feel. You just turned that negative review into a positive one.
Don’t ask too soon, but don’t ask too late. Give them about 4-7 days until you send the follow-up. Let the customer have a break-in period where they use your product and see how they like it.
When you email customers, make sure you have a heartfelt headline and message. This is where a copywriter can help. Consumers are bombarded with email so trying to get their attention is a task onto itself. The subject line must grab their attention and the copy has to be compelling for them to take action.
Sometimes writing a review can be hard when you’re staring at a blank space. Guide them. You can help them by providing a survey.
When using surveys, keep it short and simple. You don’t want to scare them with 21 questions. That can make it feel like an interrogation.
A good rule of thumb is to have a maximum of 5 questions with a comment section.
Give your customers an incentive for reviews. For lack of a better word, people are selfish. They got your product and what they needed. There’s no reason for them to write a review.
You could use incentives so people feel more willing to write reviews. Here are some ways you can entice them:
Send them discounts and coupons. People love to save on deals. You could offer to send them a coupon code for their next purchase.
Offer money back with store credit. Getting money back feels good. You could offer points or store credit for reviews.
Give a thank you gift. Giving a gift can make customers feel appreciated. Send one as a thank you for the review.
Enter them in a raffle to win a prize. This is a great incentive for thrill-seekers. The excitement of winning a prize is always fun.
Remember though, don’t buy reviews. You want honest feedback, good or bad. Customers will be inclined to leave a review when they have a chance to be honest.
Don’t engage in unethical practices. Giving an incentive for only good reviews will cause a negative experience.
I’m not talking about creating fake reviews.
Make an honest review of how your product worked for you. After all, it’s your product and you should be the first customer. If you have nothing good to say about it, why should your customers?
You can also ask your friends and family to see what they think about your product.
If you’re dropshipping, you can always ask your vendors for their reviews. Just make sure to be polite and ask them for permission.
After you’ve gathered a lot of reviews, filter through them to find the best ones, especially ones with stories.
People love stories. Share them. Be proud and post them on your home page as a badge of honor.
Organize your reviews to build a testimonial page where customers can visit. Shopify is a great example of what you can do with testimonial pages. They have success stories of their customers in different industries.
Group your testimonials around customer issues, key points, or something quirky. The possibilities are endless. I’ve seen some sites use testimonials to answer questions in the FAQ pages.
A good start is to print them all out and start reading. Find common points and work from there. It all depends on what you find right for your business.
Once you learn how to get customers to leave reviews, create a workflow.
Having a tracking system in place will keep you organized. Set time during the week to respond to all reviews. Thank the customers for taking the time out of their day to give you feedback.
Depending on your website host, there are many apps you can use to track reviews. If you like to keep it simple, you can use a spreadsheet like Google Sheets.
After you find out what works for you, set up automated systems. Many great automated apps track and send out reviews. You can configure them to go out in timed intervals. They let you get into the nitty-gritty details to test different copy for better open rates.
This will drastically reduce your workload instead of manually emailing customers. But remember to read your emails and address any negative reviews.
There are many solutions if you want to know how to get customers to leave reviews. By using all these techniques, you’ll be sure to have hundreds of reviews soon.
It’s an engine that feeds itself. Working to get customer reviews will help increase conversions. With more conversions, you’ll get more reviews.
There are a couple of main points I want you to leave with today. First, make it easy to leave reviews. Respond to all of them in a timely manner and give customers a reason to give their opinion.
Having no reviews can make your product look shady. It doesn’t have to be that way.
Second, put in place what you’ve learned about customer reviews. It’s a wonderful thing to see customers happy. It's wonderful to know that you’ve helped someone, even if you’ve never met them.
If you need help crafting emails or copy to get customer reviews, copywriters.com is here to help. You can book a consultation call to find out how they can help you with your needs.
Andy Nguyen is a copywriter and entrepreneur. Starting out in the customer service industry, he’s now moved forward to study why consumers buy what they buy, and help businesses generate revenue. With a passion for psychology, philosophy, and learning, he enjoys tinkering and seeking ways to improve efficiency in everything he does. Andy has helped multiple businesses find new strategies to grow and scale.Hire Andy