If you are wondering how to get more business for your remote advertising agency, you are not the only one. In fact, there are a lot of advertising agencies that are experiencing the same problem. One of the biggest reasons is oversaturation of competing companies in the marketplace.
An article written by Agency Analytics CEO Joe Kindness states that one of the biggest challenges agencies are dealing with has been the “increase in competition from freelancers and start-up agencies. Clients are often swayed by a cheaper price.”
If you're wondering how you can stand out from the fierce competition, here’s the good news. I’m going to share some important tips that will help you get more business for your remote advertising agency.
It is harder than ever to stand out in today’s crowded and oversaturated marketplace because so many companies are saying the exact same thing. They are telling people what they do. Instead of telling your prospect what you do and how you do it, try telling them why you do what you do first.
Best-selling author and Ted Talk speaker Simon Sinek says, “People don’t buy what you do, they buy why you do it.” You do it by storytelling.
According to Hubspot Academy, storytelling is about standing out, not blending in. Any company can say, “we have the best product or service on the market” or “we are number one for customer service”. All of that is based on logic, not emotion. Emotion is what people remember.
Imagine seeing an ad on Facebook that featured a product or service that resonated with you. After you saw it, you felt an emotional connection to it. You are more likely to remember that ad instead of one telling you how great their product or service is. Using Sinek’s “Start With Why” is how you can differentiate yourself and stand head and shoulders above the competition.
If you're wondering how to get more business for your remote advertising agency, start by having a strong presence online to engage and communicate with your customers and prospects. One of the most effective and efficient ways of doing that is by creating a blog.
Having a website is important to build awareness for your company but when you include a blog, it allows you to connect with your customers and prospects. Hubspot states that “Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.”
The benefits of blogging include:
Developing and growing relationships with current and potential customers.
Giving your company an extra boost in search engine optimization.
Establishing your business as an industry leader.
Connecting people to your brand.
Creating opportunities for sharing your content.
Guest blogging is also another great way to gain more business for your agency. Not only does it include all the benefits that I previously mentioned, but it can help your company gain visibility within new audiences. Even if that audience is not interested in your product or service right now, you still have the opportunity to deliver value to them and build trust. That way they are more likely to buy from you.
When you are trying to figure out how to get more business for your company, it is important that you deliver the right information to your prospect depending on where they are in the buyer’s journey.
For example, let's say you have a prospect in the awareness stage. That person is experiencing and expressing the symptoms of a problem. They should receive educational content that can help them understand the problem in more depth instead of receiving a landing page that is asking them to buy your product or service.
Rushing them to buy could be a big turn off for the prospect. No trust has been built. They don’t even know if your product or service is the right fit for them. Like my mentor Dan Lok once told me, “People hate to be sold, but they love to buy.”
Testimonials are also very important for gaining more business for your company. Not only do they help build credibility for your company but they also build trust and a connection with your prospects. If you fail to build that trust or connect with them, not only they will not do business with you but they will be less likely to refer your company to someone else.
When you are looking for testimonials, start with your best customers. Customers that you have a good relationship with and are promoters of your product or service.
Before you ask them to give you a testimonial, deliver them something of value first like a gift card, a free eBook or a discount on a new product or service they might be interested in. Doing that shows them how much you appreciate them as a customer.
Most companies have only a handful of testimonials on their company website. Instead of having four or five testimonials, what if you had 10-15?
As you continue to grow your business and gain more customers, ask for more testimonials. Ask them questions such as:
What was it like before you found our product or service?
What problem(s) were you trying to solve with our product or service?
What features or benefits sold you on our product or service?
Did our product or service exceed your expectations? If so, how?
Why do you continue to stay with us?
The more testimonials you have, the better. If you can overwhelm your prospects with a large number of testimonials (especially with video) it builds your credibility as a company and as a brand, and destroys any doubt that they might still have about whether your product or service will be a good fit for them or not.
If you want to know how to get more business for your remote advertising agency, follow these simple steps:
Tell your audience why you do what you do instead of what.
Create a blog to interact with your customers and prospects.
Put the right message in front of your prospect during the buyer’s journey.
Create more testimonials.
If you are struggling to gain more business for your agency and want to take it to the next level, our professional copywriters are here to help. If you want to learn more about how our copywriters can produce the results that you’re looking for, schedule a call with us today.
Jamal Gary understands how important it is to enter inside the head of his client's customers to create great copy. Because of that, he continues to sharpen his copywriting skills and is committed to delivering results for his clients.Hire Jamal