How to Grow Your Email List and Why It’s Important

Evan Setiawan
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Regardless of the current state of your business, have you ever wondered how to grow your email list?

It may be that your business already has a lot of email lists but it is difficult to grow the numbers. Or maybe your email list is small and you are still confused about how to increase it. It's also possible you just want to use an email marketing strategy, but still want to find out how to do it.

Whatever your business situation, of course, you always want to increase the number of your customers. One of the best ways is to use an email marketing strategy that increases the number of subscribers to your email lists. Let's take a closer look at why this is important and strategies to increase your subscriber numbers.

Why It’s Important to Know How to Grow Your Email List

It's simple. If you know how to grow your email list, you'll increase your chances to get new customers. The more customers you have, the more your business will grow.

Why Should You Use Email Marketing?

According to Oberlo, this is why you should use email marketing:

  • In 2019, global email users will amount to 3.9 billion. In 2023, this figure is set to grow to 4.3 billion.

  • In 2019 alone, 293.6 billion emails were sent and received each day. This figure is expected to increase to over 347.3 billion daily emails in 2022.

  • For every $1 you spend on email marketing, you can expect an average return of $42.

  • 81% of small-to-medium businesses (SMBs) still rely on email as their primary customer acquisition channel, and 80% for retention.

With those statistics, now you know how powerful email marketing is.

Why Is Email Marketing So Effective?

There is a quote from Fairfax M. Cone, the former director of the American Association of Advertising Agencies. "Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone."

You see, people prefer something more personal. And email can make your communication with prospects or your customers more personal. Don't believe it? Well, statistically speaking, emails with personalized subject lines generate 50% higher open rates.

Also, you can use a segmented email list strategy. You can do this strategy by grouping your email lists into smaller segments. Why? Because this way, you can send emails with relevant topics according to the buyer's journey.

Now you know how powerful and effective email marketing is.

So, How to Grow Your Email List?

If you go to Google and you look for "how to grow your email list", you'll find many results. There are dozens of strategies you can use, so many that you might feel overwhelmed when you read it all.

So today I will share with you some of the best strategies for getting emails from prospects or unique visitors.

Attract Your Prospects with Free and Valuable Stuff

People like free stuff. They will do anything to get what they want, even if the goods aren’t that relevant to their lives. Don’t believe it?

Okay, here’s a short story. In 2014, there was an event held by a famous ice cream company in a park. They gave away free ice cream to people and held a small music concert.

Lots of people came to the event. Cars parked along the main road in the city center. There were not only people from inside the city but also people from outside the city, although the distance was a 1-2 hour drive.

And what amazes me is, the price of ice cream was cheaper than $1! That blew my mind away. But that is the power of "free".

So why am I telling you this?

You can empower your strategies to grow your email list by providing lead magnets.

The lead magnet is free content that has value and provides information that your prospects need. You can ask for their email address in return for the free content. Then you will have more email contacts on your list.

Give Lead Magnets in Exchange for Email

You might be thinking, “ Don’t we use a landing page?” The answer is yes. But your landing page may still not be converting well. Usually, this happens because there are so many buttons that your prospects leave the page. And finally, they aren’t downloading your free content.

So, how can you improve your strategy? By creating a microsite.

Microsites are individual website pages or small sections of website pages that have different goals than your main website. And with microsites, you can create a page where your prospects only have one action they need to take. In this case, it is for downloading your lead magnets.

And on this landing page, you can have a form that asks for the name and email of your prospect.

Grab People’s Attention

This is a step where you can attract unique and new visitors to your website. And the best way to do that is by creating blog posts and social media marketing content.

Why are they the best? According to the Content Marketing Institute, 56% of the highest performing content to build brand awareness comes from both strategies. Precisely 31% came from blog posts and 25% came from social media content.

And what makes these strategies more interesting are:

  • According to DemandMetric, "Content marketing generates 3x more leads vs traditional marketing."

  • According to HubSpot, "Businesses using content marketing experience 6x higher conversion rates vs non-adopters."

So if you're wondering how to grow your email list in an effective way, grab your prospects' attention with these two forms of content.

Summary

So that's how to grow your email list. There are 3 important ways to do it:

  1. Lead magnets

  2. Microsites

  3. Social media content and blog posts

If you already use all of those strategies and still struggle to get more customer emails, we have many writers at Copywriters.com who have been trained to help you create successful copy and boost your email list numbers.

So if you want to hire high-quality copywriters, book a consultation call here today.

Evan Setiawan

Evan Setiawan is a copywriter, trained and certified in the Copywriter Certification Program, HubSpot Content Marketing, and HubSpot Inbound Marketing training. He can help entrepreneurs or business owners to create email sales copy, landing pages, and Facebook ads compliance copy.

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