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How To Hire The Best Copywriters For Your Business Goals

Erica Gordon
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If you want your business to succeed, you’ll need the best copywriters. You’ll want to hire the best copywriters so that you have clever, persuasive, relevant, and well-written content that describes what you’re selling - and sells it. It’s with this expertly written copy that you’ll entice your potential customers. 

On top of running your business, thinking about all the copy you need to write can be overwhelming. That’s why hiring the best copywriters can help relieve your burden. A professional copywriter will take a lot of the burden off your shoulders. But how do you approach hiring the best copywriters? First, you want to figure out what your specific business goals are. Then, you’ll know which types of copywriters are the best copywriters for your business goals.

 Below are a few examples of different business goals you might have, and the best copywriters for that type of job:

1. When You Need Product Descriptions That Convert

Have you thought about how important the written copy is, when it comes to describing your products that are for sale on your website? If not, you’re missing the chance to convert more clicks into sales. From Amazon and eBay ad copy to Shopify product description and products on Etsy or your own website, hiring a professional copywriter is key. They can help you generate thousands more sales, and significantly more profit each month, by revamping your product description copy.

The best copywriters for this job is a direct-response copywriter. They focus on how to speak your customers’ language. They excel at clever, smart and snappy content that catches the reader’s eye and doesn’t try to hard-sell anything. If you want an interesting product description that convinces readers to buy without feeling “sold to”, then direct-response copywriters are the best copywriters to hire. The point of direct-response copywriting is that the reader takes immediate action (buying the product) after reading the copy.

2. When You Want Your Website to Have a Great User Experience (UX)

User experience, also known as UX, is the overall experience and impression a user has when navigating your website or viewing your company’s online products. The best copywriter for this job will be a website content copywriter. 

These copywriters are the best copywriters for the user experience side of things, as they are experts in web copy. They understand exactly how customers interact with a website, including how users interact with a website’s words. UX copywriters and web content copywriters are empathetic writers who know how to deliver an overall positive web-navigation experience. 

3. When You’re Building a Sales Funnel

If you want to automate a process that converts interested visitors into paying customers, you’ll need a sales funnel. In this case, the best copywriter will be a sales copywriter.

Sales copywriters are the best copywriters for this specific business goal, as sales copywriters are specialists in writing convincing ad copy. They write persuading and compelling copy that motivates readers into taking a specific action, such as buying a product or clicking the link in a sales funnel. Sales copywriters can also help you map out your business’ sales funnel from start-to-finish, and create well-delivered and persuasive content. Their goal is to create a system that will inspire your readers to become avid customers with a subtle-yet-effective sales process. 

4. When You Want a Large Social Media Following

Do you want a large social media following, presuming that social media followers will convert into real customers? There’s a lot of noise and a lot of things happening all at once at the tip of your fingers on social media. The best copywriters for social media are, quite simply, social media copywriters. 

Everyone can post on social media, but the best copywriters will know how to write for each different social media platform you want to build your following on. They’ll understand the idea of viral content, smart hashtags, and compelling captions. They will help you get your message in front of hundreds, if not thousands of readers who will then click on the link, on the ‘like,’ or on the ‘share’ button and engage with your brand. 

What Else Should You Know When You’re Looking to Hire the Best Copywriters?

Too many people like to call themselves top copywriters nowadays. More often than not, they have neither the skills nor experience to really fulfill your needs. Below are some things to consider, before hiring a qualified and professional copywriter:

  1. Do they have writing samples? Be it on a private blog or a list of past clients and posts written for them, copywriters need to show that they at least know how to write. 

  2. Do they have testimonials, or proven results? Experienced copywriters should be able to give you some metrics. What was their conversation rate for past clients? How much did organic traffic change or increase due to their work? How did a business’s social following change once they came on board? 

  3. Are they willing to do a trial project? See if they’re willing to let you sample their work. Make sure to offer them payment for a sample or trial copywriting project. Asking for a trial article or two is both a common and a useful practice to decide whether you want to move forward with that copywriter on more projects.

Summary

Think about what you want to accomplish with the copy you want to hire a copywriter to write. What results are you looking to get, from hiring one of the best copywriters for hire? Knowing what your specific goals are, and what your priorities are, will help you figure out the best copywriter for the job. If you want to increase sales, consider hiring a sales copywriter or direct-response copywriter. If you want to grow your social media, consider hiring a specialized social media copywriter. But make sure to always check their credentials (have they had proper training?) and do a trial run with them, before entrusting them with your business’ success.

Erica Gordon

Erica Gordon is a lead strategist for Copywriters.com, an SEO content writer, blog writer and a copywriter. Erica has over a decade of experience writing for top tier publications such as Huffington Post, POPSUGAR, Elite Daily and Thought Catalog. You can follow Erica on Instagram @ericaleighgordon to say hi and see her full portfolio.

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