How to Monetize Your Website

Irene Chan
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Are you looking for ways to monetize your website? Or perhaps your website is already making some money but you would like to find out more ways to make money? If you’re in these situations, you’ve come to the right place.

There are many ways to monetize your website. Let us go through some of the popular examples you can use to generate more revenue.

Three Popular Ways to Monetize Your Website

1. The $33 Billion Goldmine You Shouldn’t Ignore

The total advertising revenue Google earned in the third quarter of 2019 surpassed $33 billion, as reported by Search Engine Land. Think of the opportunity you can have with online ads!

You don't need much technical knowledge. You don't need much money. All you need is to put lots and lots of valuable content on your website for your visitors to read.

Once you reach a certain number of readers, you can join an advertising network. These advertisers will place their ads on your website. The amount they pay you will depend on the number of visitors you have.

Bu there's one word of caution. Evan Carmichael, named by Forbes as one of the world's top 40 social marketing talents, shared this: "It's not a good way to start making money right from the beginning. But you can make money at the later stage."

Why? That's because there are fewer visitors to your website at the beginning.

2. Make Money Without Creating Any Content

You can make money without creating any content. Let me repeat this again. You need not have any content on your website. 

You only need to complete a survey posted by a company. It's that simple.

But watch out for scams. Some companies, on the pretext of conducting surveys, are actually data resellers. You see, before you start to take the survey, there will be many personal questions you'll need to answer. These questions can be unrelated to the survey you’re going to do.

And after you’ve provided all your personal information, you might encounter these situations: an unresponsive screen that freezes so you can't proceed further. Or the company's website informs you that you didn’t fill in the questions the survey asked although you are sure you did. Or you found some questions that were impossible to reply to.

In short, all the company wants is for you to abort the survey.

3. Sell Products or Services You Don't Supply or Provide

Start with a product that has an affiliate link and join as their member. Then promote their products or services after you use it.

If the product or service does bring value to you, recommend it to your audience by writing reviews. Share the good and the bad about what you've experienced. When someone buys through your site, you'll earn a commission.

But be transparent. You need to declare you’re making some money if your audience buys through your website.

Evan Carmichael recommended, "Get into affiliate marketing only when it’s a product or service you love so much. Because you got so much value from using it."

Methods that Allow You to Monetize Your Website

There are many methods that allow you to monetize your website, but they may not be a long term solution for the following reasons:

  1. You're too dependent on advertisers if you have online ads on your website. Plus there’s only so much space available for advertisers.

  2. You expose yourself to scammers when you take part in online surveys. And it's not scalable. Think about how many surveys you need to take and how much each survey pays you.

  3. You're at the mercy of the affiliate network. Don't be surprised if you find the referral fee drops or is removed at a later stage, especially if the product or company is getting popular.

So are there other ways to monetize your website that don't expose you to all these risks?

Of course! But you must realize this. If you’re looking for something scalable, something you can control and more legitimate, you need to put in the hard work first. There’s no magic pill here.

And the good news is this. Once you do all the major work, the rest will be easier.

Three Ways to Monetize Your Website to Give You More Control and Allow You to Scale Your Business

1. Sell Products and Services Built for the Future

Statista showed that in 2017, 1.66 billion people shopped online and that number will soon grow to 2.14 billion by 2021. Look at the benefits this method of business will bring you:

1. If you sell an eBook or online course

  • Your products are always available immediately. You have no shipping logistics to take care of.

  • You have complete automation if you want. Your customers download courses or books whenever they want.

  • No warehouse space or retail shop to rent.

2. If you sell physical products such as t-shirts, mugs or posters, you don't need any retail space.

3. If you offer professional services like content writing, you don't need to work from an office. In fact, you can work from anywhere in the world as long as you have internet access.

And most important of all, you've got a higher profit margin. 

2. Build Your Contact List Around an Email List

I’m NOT referring to a list containing phone contacts or physical addresses. I’m referring to a list of email addresses your website visitors gave you.

According to Hubspot, 99% of people check their email every day. So, shouldn't you start building an email list? You can collect your list of emails from people who visit your website and read your posts, or after you've given them information they value. 

Thereafter, you can build trust with them by sending information through email. This information needs to add value to their life and it's the easiest way to stay in touch with your existing and future customers.

Now's let's move on to the reason you need to build your customer list through email. You might be wondering why you shouldn't use social media instead.

Well, have you ever thought this might happen to you? Imagine, after building hundreds of thousands or even millions of followers, your Facebook account gets shut down overnight. All the hard work you've done is flushed down the toilet.

Let me remind you, when you're using social media platforms, you don’t own the data. You don’t own the content. You don’t own the customers. There is absolutely no control over what you've got on these platforms.

Now let's dig deeper. According to Hubspot, email generates $38 for every $1 spent. This is an astounding 3,800% ROI, making it one of the most effective options available. Furthermore, 59% of B2B (Business to Business) respondents buy because of marketing emails. That's the kind of influence emails have.

McKinsey & Company have stated the following: "E-mail remains a more effective way to get customers than social media. In fact, it has almost 40 times that of Facebook and Twitter combined."

3. Create Persuasive Copy for Your Landing Page

A landing page is any page linked to your website. And you can direct traffic from anywhere to this page.

For instance, if you're promoting an eBook, have some information that's of value to your target audience. Channel your targeted traffic to this landing page with a CTA (call-to-action). Anyone interested in this information will be keen to click on the link and download the eBook.

But have you ever clicked on a CTA and felt overwhelmed by the information found on the page? Have you felt lost or distracted?

What if I told you there's a way to make your website visitors stay focused on your webpage?  What if there's a way to capture their attention through your landing page headline? What if there's a way to stir their curiosity to read the first sentence?

By grabbing their attention, sentence by sentence, paragraph by paragraph, your visitors will eventually find themselves clicking on the CTA button of your website. They’ll be so intrigued by what’s written on your landing page, it's like they're sitting on a slide, slipping down until they land at the end. And your website visitors wind up buying your product or service.

That's the effect of what a great persuasive landing page can do for your website.

Summary

Not all methods to monetize your website are created equal. Online ads and surveys and affiliate marketing are all temporary measures you can consider to monetize your website.

But if you want more control to scale your business, and if you want a long term plan to monetize your website, adopt these three methods:

  1. Sell digital or physical products. Offer a professional service that doesn't involve face-to-face meetings with your customers.

  2. Build an email list.

  3. Create persuasive sales copy for your landing page.

Click on this link now to find out how our sales copy can convert your website visitors into your customers and increase sales for your business.

Irene Chan

Are you looking for sales copies that convert your targeted audience into your customers? And to have optimized content loved by your market and Google? If this is what you want from your copywriter, Irene is here to help. She'll help you YOU generate more sales, more revenue, more business.

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