Have you ever wondered how to rank on Google with repurposed content? Google is the number one platform in the world for information. Whether you have a burning question, an urge to stay up to date, or a passion to learn something new, Google has it all at the click of a button.
According to an article titled "27 Mind-blowing Statistics About Google," “Google owns more than 90 percent of the worldwide search market.”
So Google is important… clearly... but the question reels back towards ranking on Google with repurposed content. But what exactly is repurposed content? In simple terms, it's the idea of taking an existing piece of content and recreating it for a new audience.
For example, let’s say you see a Facebook post online that drove massive amounts of revenue. You can take the post, recreate it with new formatting and wording, and republish it on another platform such as Snapchat.
You could even take a blog article and rewrite it to apply to a different buyer persona. Therefore, you get the perspective of a new audience. Now all of this is good, but what’s the point in using repurposed content?
Simple, it saves time! Let’s be realistic. Most businesses today are working against the clock. Companies have 24 hours every day and simply don’t have time to produce new content every day. Heck, I’ve seen people struggle to create one piece of content a day.
And it’s not because they lack innovation, but it’s the fact that so many things are running through their minds at once. Wouldn’t it be better to know you can grab proven content and alter it for your audience? Wouldn’t that save countless hours for your company?
Now, you and I both know that plagiarism is strictly prohibited. The idea here is not to steal the content word for word, but to catch the idea behind the original author's message. The idea is what will drive you to create compelling content for your audience.
Let’s dive deep into repurposed content, and explore how to rank on Google with proven strategies.
Infographics are one of the most powerful ways to recreate content for your website. But what exactly is an infographic? According to the Oxford English Dictionary, an infographic is “a visual representation of information or data, e.g. as a chart or diagram.”
Simply put, it’s a poster filled with information that is appealing and compelling for a given audience. You see, photos are one of the most powerful aspects of marketing. Albert Einstein said, “One picture is worth a thousand words.” So how can you rank higher on Google with infographics?
Learning how to rank on Google with infographics is as simple as taking a piece of content, e.g. a video, and repurposing it into an infographic. For example, you can take a video about statistics and convert it into an infographic filled with information.
If the infographic is compelling and triggers the audience’s curiosity, people might share it across the internet. If you have old content, you could even recreate it into an infographic. Remember, the root to the infographic came from you. So whenever people click on it or share it, your brand will also carry through.
Think about it like a post on Instagram. How many people like or share a post everyday? Millions! But what if it was a platform like Google, where 90% of the world traffic is directed? How many shares or views do you think you’ll get? Million? Billions? The scale is infinite, but just remember to include proper SEO so your post gets recognized on the web. I’ll touch on this topic in a second.
Did you know there’s a simple way to use repurposed content for ranking on Google? And did you know, the content is already created? And that all you have to do is copy and paste what already works? No work involved. No countless nights creating content. No headaches from countless hours staring at the computer screen. Well… here it is.
Take a piece of content already posted on one of your platforms, and republish it on Google. So you might be thinking, “Wait, how does that make any sense?” Let me explain.
For example, let’s say you have a tweet on Twitter or a post on Facebook. You could take the exact piece, take a screenshot, and optimize it using SEO. This is a method successful multi-millionaire and entrepreneur Gary Vaynerchuck uses to produce consistent content back to back.
When determining how to rank on Google, it’s important to realize that your content gets old and outdated. And truth be told… no one looks past page 1 on Google for information.
So what happens if, let’s say, someone sees your tweet on Twitter from 10 years ago? Wouldn’t people instantly turn away because it’s extremely outdated? So here’s what you do.
Take a piece of content from another platform you’ve posted on, and republish it on Google using SEO to rank on the first page and to give it a refreshed date. Remember, a viewer on Facebook might not be a viewer on Instagram.
Even though you’re republishing content, it will still appear as new for the majority of your viewers. Just make sure the content is up to date and still relevant in today's economy.
So now that you know how to get repurposed content, let’s focus on how to rank on Google with proper SEO. Let’s say, for example, that you took an existing piece of content online and re-wrote it for your company. The first thing you have to check is if the content is still relevant.
The world is changing fast, and information tends to become outdated quickly. If it is relevant, you also have to ensure that the information is 100% accurate. Remember, any piece of content you put online is a representation of your company.
The second thing to do is incorporate links in your post to relevant and new content as well as current statistics. For example, if the sentence is talking about something in the news, you can link the article to a website created by a reputable news source.
You could also include new statistics or information that is currently trending on Google. As long as the information is current and relevant, you’ll rank high on Google SEO.
Lastly, you want to ensure your post uses proper keywords for Google SEO. A keyword is a word that can be used to indicate the content of a document. If the keyword has a lot of searches, then chances are the traffic will be extremely high.
You can use websites such as BuzzSumo or Google Analytics to see which words or phrases have a high or low volume. Include these words into your article, so you rank higher on Google searches.
Learning how to rank on Google might seem like a daunting task. And even if you repurpose existing content online, you still have to spend time rewriting it for your customized audience.
But what if I told you there is a highly respectable group of individuals online who have industry-proven methods for ranking on Google? What if I told you these individuals possess a power that can turn written words into buckets of gold? These individuals are copywriters.
Here at Copywriters.com, you can find the best industry-specific writer for your company. All of our writers are individually trained, and have been through a series of mentorship classes from world-class writers to ensure their skills are on par.
In order for a writer to publish work on this website, they have to go through rigorous amounts of training combined with an interview that ensures they practice and work on their skill every day. You never have to worry about hiring an inexperienced writer, because at Copywriters.com there are none.
Learning how to rank on Google with repurposed content is one of the best ways for your company to save time. You can create appealing infographics for your audience. You can take existing content online, and rephrase it for your audience. Also, you can take existing content you’ve created, and copy and paste it on a new platform. And, you can implement SEO strategies into all of your work, so Google will rank you higher on their searches. All of these, when combined correctly, will help you rank on Google for years to come.
If you are interested in hiring a certified writer, click here to hire a professional copywriter for your company. The power of a writer is at your disposal.
Noah Nanan is an on-demand copywriter who is trained and mentored by industry-leading professionals in producing revenue-generating copy. He is strictly focused on producing results and practices his skills everyday to perform at peak conditions. He has a 10-year history in Martial Arts and a huge passion for working on cars.Hire Noah