How to Use a Free Quiz to Generate Qualified Leads

Carrie Huang
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While scrolling through your Facebook feed, you might have come across your friends posting their quiz results. Quizzes like “Which movie character are you?” or “What will you be doing in 10 years?” Those quizzes are addictive and fun. They’re also sharable and make everyone curious about their results. In business, you can promote marketing quizzes to generate qualified leads.

For example, here’s a personality quiz question with answers. You can use the results of this information to find out more about your audience.

Pick an occupation that most appeals to you:

  1. You prefer to work directly with people, build relationships, and travel.

  2. You like what is challenging and makes the most money.

  3. You enjoy helping and serving people and working toward a great cause.

  4. You prefer to work with methods, systems, numbers, processes, and routines.

If you have an answer to this quiz question, you can experience how irresistible it is to participate. You can see that by asking leads what appeals to them, you’ll likely learn more about them. As a business owner, you’ll understand better what their interests are and if they have any problems you could help solve. You can find out whether they’re qualified leads from their quiz results. They might be in need of your products or services and looking to buy.

If you can set up a free quiz for your business, it’ll be a great lead magnet. Again, it would be irresistible for people to answer some questions to find out more about themselves. As long as you know how to form the right, strategic questions, you can generate qualified leads.

Here is how you can use free quizzes to generate more qualified leads for your business:

Why You’ll Make Money From a Quiz

According to BuzzSumo, their data shows a quiz gets shared an average of 1,900 times. That’s a lot of shares! Does your current content get as many as 1,900 shares?

People like to share what’s relevant to them and whatever can make them look good. So if they like their quiz results, they’ll likely share that information with others. Wouldn’t you want to share your outcome for “Which of the Avengers is you?” if you got Iron Man as a result? Or Captain America? Or Hulk?

Make sure you’re creating outcomes that leads would be proud to share. At the end of every quiz, you can emphasize all the positive things about their outcome to make the leads feel good. You can even offer a promotion or solution depending on the purpose of your quiz.

The best thing you should do is always include a call-to-action after someone takes your quiz. You could direct leads to your website to learn more or sell them on offers. Your quiz may impact them on buying when you get them to feel good about themselves.

Quizzes have been performing well for marketers. It’s interactive content that can help you discover your lead’s needs and preferences. It’s a way for you to engage with your audience in an entertaining manner that’ll collect more high-value leads.

No matter how well you write your blog posts, it won’t help you get qualified leads the way quizzes will. Even The New York Times' most popular story of 2013 wasn’t an article - it was a dialect quiz.

Will Quizzes Get You Qualified Leads in Your Niche?

If you're a business owner or marketer, you should include quizzes in your content and marketing strategies. Not only will you get qualified leads, but you’ll also get more engagement and a boost in your social media traffic. All these will help drive revenue for your business.

Quizzes work in any niche for lead generation. As long as you can create an effective quiz, you'll attract more leads towards your business. In exchange for someone taking part in your valuable quiz, you can collect data by asking for their contact information. The more creative you are with your quiz, the more leads you’ll generate from it.

Writing compelling quizzes is essential. You need to come up with a great idea, relevant questions, and desirable results that people will share. You don’t want to make a boring or annoying survey. Be sure to connect with the lead’s emotions with your questions. Prove you know them on a deeper level and perhaps you can offer your services after revealing the results.

What Makes a Quiz Effective

You can connect on a deeper level with leads by knowing who you're serving. Who would want to take your quizzes? Do you know their personality well enough? When you focus on who your lead is, you'll get a lot more relevant traffic - which will be higher qualified leads. If you do well on implementing what leads want to see, they’ll know you understand and can help them.

"Know what your customers want most and what your company does best. Focus on where those two meet." - Kevin Stirtz, author

If you're having trouble coming up with the quiz questions, you should create the outcomes first. It will help you to think of better questions to ask and map out all possible solutions. You can start with easy and exciting questions to get your leads warmed up. You can make it simple and use “yes” or “no” as the answer choices. Don't forget to be clear and straightforward. You want to give your leads a pleasant experience and a positive impression when taking your quiz.

How a Quiz Is the Perfect Way to Qualify Your Leads

The perfect way to qualify your leads is by knowing the right questions to ask. For example, if one of the questions on the quiz asks about current financial status, you're qualifying your lead by ensuring they can afford your product or service.

Here are some other examples of questions in a quiz that can help qualify leads:

  • If you had one wish to change something about yourself, which do you choose?

  • How often do you want to spend time with your loved ones?

  • Which image best describes your ideal success?

  • How important are your goals to you?

  • How likely are you to quit your job this year?

  • On a scale of 1-10, how satisfied are you with your income?

On top of asking the right questions, you should include a captivating headline and worthy images. You can also send an email to thank your leads for taking your quiz. And in the email, you could include recommendations, case studies, or testimonials for your business. After you create your quiz, you can share it on any of these platforms:

  • Facebook

  • Twitter

  • LinkedIn

  • Google

  • Email list

  • Blog post


Implementing quizzes will be the future of lead generation for businesses. When you implement quizzes into your marketing, it could result in lowering your cost per lead and generating more revenue. We’ve explained how you can use free quizzes to generate more qualified leads for your business.

Remember to create a compelling quiz that would appeal to your target audience and give them an outcome they’d feel proud of. If you need help writing quizzes that qualify leads, you can hire a copywriter here.

Carrie Huang

Carrie Huang began her career at a full-service agency doing all things marketing. She then discovered that copywriting is the only skill that suits her the most. Her focus now is converting sales and producing results for clients. Carrie's dedicated to helping you achieve a vision in which she believes in too.

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