Are you looking to get high-quality leads for your business through ManyChat? Or, maybe you’re experiencing growing pains and you're looking for ways to scale. The question is, how do you do that without losing tons of money through costly paid advertising?
If these sound like familiar challenges your business is going through, then ManyChat may be your answer. ManyChat can help you get more qualified leads and grow your business or agency all while reducing costs.
The problem is, today’s marketing landscape seems to have become foreign land like the Wild Wild West. With technology changing faster than businesses can keep up with, today's consumers are more skeptical than ever in our modern, virtual world.
According to a survey that describes Americans' attitudes toward advertising, Only 4% of Americans think the marketing industry behaves with integrity. Ouch!
That’s why it’s now more important than ever for your business to build trust and credibility through intimate conversations with your prospects. This trust-built connection can get you better quality leads and ultimately more clients.
And when it comes to connecting with your prospects, very few social media marketing tools are more powerful than a chat marketing platform such as ManyChat.
In a nutshell, ManyChat is inbound marketing through Facebook Messenger. It uses simple chatbots who represent your brand. You use these chatbots to create nurturing relationships through personalized conversations with your prospects. The best part is, ManyChat is all automated and customizable.
According to Facebook insights, more than 1.3 billion people use Messenger each month. There’s no doubt that Messenger marketing is huge. Using ManyChat can therefore be the key to having a competitive edge and making your business stand out among the crowds of other agencies.
The beauty of ManyChat is that it provides a powerful way to quickly and easily build personal, one-on-one relationships with your prospects. It does this while answering their questions, qualifying them as good leads, and providing a hyper-personalized, round-the-clock customer service experience.
Below are 5 enormously powerful ManyChat secrets you can use to get more high-quality leads to scale your business:
Welcoming your prospects at the beginning of your ManyChat conversations is critical to creating a personal user experience they’ll love.
Think about it, whenever you go into a store, whether your browsing or buying, what's the first thing that a sales associate will often say to you? Most likely, it’ll be a welcome greeting as a courtesy of friendliness and hospitality.
Think of your ManyChat welcome message the same way. It's a friendly and inviting gesture that humanizes the chatbot experience and creates a highly personalized engagement.
You can even add in dynamic fields like the user’s first name to make the welcome even more personal.
An example of a good welcome message could be:
“Hi, Jonathan 👋, Welcome to [Company Name]! I'm the [Company Name] customer experience representative, and I'd love to help you on your XYZ journey with personalized recommendations. Would you like to know the 3 best trade secrets we've discovered in XYZ industry?”
Notice how the conversation welcomes a user, introduces who they’re engaging with, and clearly gives the option of a benefit. Use a warm, friendly welcome message to create a great ManyChat experience that your prospects will love. As a result, you'll build trust and increase your conversions.
Imagine if there was a way to get targeted, qualified leads for your business without paying for expensive ads. What would it mean for you if you could create raving fans who love to do business with you? On the other hand, what would it cost you if you didn’t?
Well, you might be wondering, is that really possible?
A resounding YES! It is possible through ManyChat's chat marketing platform. Let me explain how:
Within the welcome of your ManyChat conversation, offer prospects the ability to opt-out or unsubscribe. This will give you two important benefits. One, it makes your prospects feel like they are not being forced into something they don't want.
As a result, you build trust which increases conversions. And two, allowing prospects to opt-out leaves you with only qualified leads who actually want to do business with you. How great is that? This keeps costs low when you send out broadcasts during marketing campaigns since you're reaching a warm audience. Also, your lists of prospects stay clean and engaged for better-targeted marketing. Talk about a winning strategy!
One of the little-known secrets of instantly building trust with your prospects is to add value first. When you offer prospects value at no cost to them, you gain their trust and confidence. And trust is one of, if not the most, powerful reasons why people buy your product or service. More importantly, it’s why they buy into your brand and what it stands for.
Here are a few examples of how you can add value first when a prospect engages with your ManyChat bot.
Offer a free:
Video training or video course
A series of educational articles
You get the idea.
You can easily add these types of value-adding, digital lead magnets into your ManyChat bot as downloads or links. It's a great way to win over your prospects!
As Bob Burg said, "People buy from people they know, like, and trust." And there's no better way to build trust then to add value first at no cost.
As harsh as this may sound, it’s not about you. So many businesses make the fatal mistake of communicating in a way that puts all the focus on them and why they’re so great. They say things like “We've been in business for X amount of years". Or, “We’re the world’s leading provider of XYZ service.” The hard truth is, prospects and customers only care about what’s beneficial to them.
People are often asking themselves, “What's in it for me?” Or, “How can your solution solve my problem?”
And that’s why it’s essential to focus your message and make it ALL about your customer. After all, they’re turning to you to buy their way out of the problem they’re in.
Knowing this brilliant principle of psychology, structure the message that you communicate to focus on your prospect and what they need.
Talk about their pains, their desires and their barriers to a solution. Enter their world and make your customers your focus.
A great copywriter can help you achieve this with a done-for-you solution for your business.
One example of doing this is by asking tailored questions around your prospect's deepest desires and pains. Let's take a company that focuses on creating environmentally safe clothing for example. You could have your ManyChat bot ask a question like the one below.
"Jonathan, we're so happy to have you here 😃. Which of these 3 options got you most excited to be here with us today?
A) Sustainable manufacturing B) Beautiful Clothing C) High-quality materials"
Once you have a basic idea of your target customer, you can ask questions like these to get to know them better. You'll be collecting valuable data in a fun and non-intrusive way. The best part is, people love taking quizzes when they're interested in a brand.
By having a customer-centric focus, you can re-target, re-engage, and nurture your leads.
“Being conversational” may be one of the most powerful tactics to maximizing your marketing through ManyChat. When crafting your ManyChat messages, it's important to speak to your prospects the way you would normally talk to another person.
The last thing you want is to sound like a robot. It should seem like your customers are talking to a real person.
The problem is, most businesses tend to speak to their target audience in an academic style. Often because they want to sound intelligent and “professional”. Speaking in a fancy, academic style creates distance between you and your prospects. In doing so, you lose connection with them.
Have you ever noticed how simple and smooth a text message conversation from a friend is? You never think twice about it. It’s just natural! Think about the “voice” of your messaging the same way.
Creating a conversational style in your ManyChat messaging will engage your prospects on a much deeper level. It’ll seem like it’s the voice of a close friend speaking to them which builds rapport, trust, and likeability. Ultimately this means more quality leads and potential clients for you.
No one understands this more than the best copywriters who have mastered the art of writing conversational copy. An expert copywriter will know how to speak directly to your target audience in a way that makes them feel understood.
It's like they hear the conversations in your prospect's mind. How? Because they spend a great amount of time researching your target audience & honing the skill of conversational copy. As a result, you greatly increase your conversions, get high-quality leads, and work with clients who come back to you.
Remember, “People don't buy because they understand what you sell, they buy because they feel understood.” - Dan Lok
Click here to hire one of our expert copywriters. They'll artfully craft your ManyChat sequences to scale your business to the next level.
ManyChat is a powerful, inexpensive way to forge bonds with your customers. And in a “mobile-first” world, conversational marketing is the difference between thriving and leaving tons of money on the table. Use these 5 ManyChat secrets to quickly and easily cut through the noise, attract quality leads, and scale your business.
Hadi Yousufi is a certified copywriter, marketing strategist, and entrepreneur. His copy expertise focuses on maximum conversion while being compliant and scalable. He's lead a startup from the ground up, provides marketing strategy to private clients, and brings a wealth of revenue-generating knowledge with him. He loves cultivating fresh, new experiences & traveling the world with his wife and son.Hire Hadi