Have you been wondering what might be the best way to grow your YouTube channel?
Perhaps you’ve been uploading videos on YouTube to promote your business for quite some time now. And perhaps you’ve tried many different ways to get more subscribers - from making Q&A videos to sponsoring influencers. Or maybe you’ve just started a YouTube channel for your brand.
What matters is, you’ve made the right decision to focus some attention on YouTube strategies. YouTube is a powerful marketing tool that’s effective in building your online presence. And it’s one of the best ways to gain more leads that convert people into customers. Why? Because people love watching videos instead of reading text, as videos are fun and engaging.
According to Forbes, 64% of buyers are more likely to purchase after watching a video about it. It can be videos about product reviews, demonstration videos of a product or service, or tutorials about what you’re selling.
YouTube is the second most popular platform used by people between 18-34 years old - just after Netflix! YouTube has 2 billion monthly active users. With 62% of businesses on YouTube (and counting), you’d want to grow your YouTube channel quickly ahead of everyone. There’s still a window of opportunity - before it’s too late!
Did you know that many of your prospects turn to YouTube to help them with their purchasing decision?
According to Google, more and more people refer to YouTube whenever they are trying to figure out “which product to buy”. And this trend has continued since the watch time for these videos doubled between 2017 and 2018.
Even so, many successful YouTubers admit that it’s not easy to grow a YouTube channel successfully. And it’s particularly difficult when they were just starting out, especially during the first couple of years.
For anyone who’ve just gotten started with YouTube, it can be very frustrating. And it can be tricky trying to get those impressions or CTRs, or both - resulting in low views.
But it doesn’t mean that it’s time to quit video-making forever. That’s what the majority does despite all the efforts invested - they give up the ship. People often give up on their YouTube channel because the growth isn't happening fast enough.
To grow your YouTube channel requires time, money, effort - and patience.
But what if there are faster and more effective ways to establish your digital presence? Here are 9 powerful techniques you can apply to grow your YouTube channel from scratch.
There’s nothing sexier than attention-grabbing titles and thumbnails.
You might know someone who creates great video content that’s helpful and highly personalized. Yet they’re always wondering, “Why am I not getting any views?”
Most of the time, the problem lies within the video title and its thumbnail.
First of all, unless they’re one of those big YouTube brands and personalities, using run-of-the-mill titles will not work. You need to stand out.
What you should do is to apply your copywriting skills to hook your audience with a compelling title. I'm referring to a title that gets your target audience intrigued to a point where they can’t help but click the video.
Now you may be thinking there’s some secret ingredient to this - but not exactly. Here are some example on how you can create compelling titles:
What’s powerful about the how-to title is that it’s highly benefit-driven. It tells viewers that they will get something out of the video. And it’s a direct way of answering what’s in the consumer’s mind - “what’s in it for me?”
For example, you can create titles like “How To Become A Millionaire” or, “How To Write A Successful YouTube Video Script That Persuades Prospects”.
Secrets drive curiosity. It’s human nature for anyone to feel like they’re missing out if they don’t uncover the truth behind the untold.
For example, you stimulate curiosity with “Best Cold Calling Secrets: How to Increase Your Sales”. Or, “The Secret To Generating Millions From YouTube”.
A warning title uses fear to prompt viewers to watch your video. It makes them think, “Oh, maybe I’m doing something wrong - *mouse click*!”
So, can you see how these titles can entice the right audience to watch your video?
Aside from compelling titles, to grow your YouTube channel, use a thumbnail that complements the title and video content.
The right thumbnail is eye-catching and leaves a lasting impression on your audience.
To do this, consider using branded thumbnails that are consistent with your brand. This way, whenever your fans search your videos on YouTube, they immediately recognize which is your video.
Note: You can apply these techniques to name your playlists, too. This way, you can tempt any visitors who check out your channel to take a peek on your playlists.
Seriously, you don’t have to be a pro graphic designer to make compelling visuals - including your thumbnail. You just have to look like a pro.
But if you are a professional - great! It means you’ve got the upper hand to grow your YouTube Channel.
You've heard the expression, You never get a second chance to make a first impression. But, you probably think that it’s ludicrous - no one should judge a book by its cover.
But in most cases, however, it's the first impression that sticks.
On YouTube, before you get anyone to watch a video, everything’s all about the visuals. When you’ve captured people’s attention with a compelling title, they’ll look at your thumbnail. Why?
So that they can make sure you’re meeting their “expectations” (and whether it’s worth their time). These expectations can mean different things to different people.
Maybe it’s the actual content, the way you communicate, and perhaps it’s your appearance. Whatever it is, to gain their trust, they want to see your professionalism.
In today’s fast-paced digital world, people anticipate better quality content. That’s why it’s crucial to make visually pleasing content to grow your YouTube channel.
In order to leave a positive impression on your audience, make sure that your channel looks professional.
If you’re not sure which visuals matter, look at every part of your channel. Check out the banners of your channel, your profile picture, and your featured video. You want your audience to perceive you as an authority so they can trust what you have to say.
Think about it: Do you remember the last time you landed on a newbie-looking channel? They might have helpful and relevant content. But eventually, you chose to subscribe to another person’s channel that looks more professional, thinking, This person seems reliable!
There’s nothing worse than spending tons of valuable resources creating videos that don’t get views. That’s what happens when people ignore search engine optimization (SEO) in their content. And of course, you can apply SEO on your video to get a higher rank in search engine results.
Your SEO knowledge can help you to grow your YouTube channel efficiently and effectively. Because what you want is to get your videos on the first page of your search results.
According to Hubspot, as many as three out of four people never go beyond the first page when searching. Imagine, when you “Google” for solutions, do you go as far as to check the second page? You’d probably done it 15 years ago, but not anymore.
So how can you solve this problem?
What you need is to use popular keywords that are related to the video you’re uploading on YouTube. And include those keywords in your video title and description.
For example, let's say you’re making a video with the target keywords: “Increase your following organically”. So, in your title, you’ll write something like 10 Powerful Tips On How To Increase Your Following Organically.
Then, you’d want to include the same keywords in your video description. A good rule of thumb is to repeat these keywords in your description at least three times. Or, you can repeat them once per 100 words.
Honestly, keyword-optimizing your video description doesn’t get you a higher ranking on YouTube. But what it does, is it helps people find your videos via search engine results, thus increasing your views.
By using the power of SEO, you’re ensuring that people will find your YouTube videos through Google.
One of the biggest mistakes that beginners make is that they make videos for themselves - not the viewers.
If you’ve seen the most successful channels on YouTube, they always focus on their fans.
Whether you’re building a company or personal brand, focus on your audience. Focus on delivering valuable and relevant content to grow your YouTube channel.
The best time to share about yourself is when you’ve established a strong sense of community with your subscribers.
Before that, you’d want to spend more time creating videos that help your audience overcome their challenges. When you show that you care about them, they’ll inevitably come to like you and want you to succeed.
Remember: Behind the screen is a person watching your video — a unique individual with their own feelings, emotions, and struggles.
Making videos to grow your YouTube channel isn’t really about you.
That’s why you get better results when you make videos based on what your viewers ask. Because you know the challenges they’re experiencing, and what they want to see, or learn from you.
You see, 80% of shoppers start by watching a YouTube video whenever they want to buy something. They watch your videos because they want to find solutions to their problems.
If you want to build loyal subscribers, it’s crucial to treat your viewers as real people - not numbers.
And it goes beyond just making highly-targeted video content. It may surprise you how little things can make a big difference.
Whenever you can, consider giving a “heart” if you appreciate your viewers’ comments. And respond to them when they give you insightful questions, feedback, or concerns.
There are so many YouTubers who don’t use hashtags. And they probably think that “hashtags” is only for Instagram and other social media platforms.
To grow your YouTube channel, make sure you include hashtags on your titles and video description.
This way, it’s easier for anyone to see your videos in their YouTube search results. And it’s handy for YouTube users who watch from their phones.
But if you forget to place hashtags on your titles, don't worry. YouTube will automatically show the first three hashtags from your video description into your title.
So, what’s the best way to apply hashtags to your video?
It’s simple: Use no more than three hashtags related to your video.
Why only three? Because you want to be very specific. Just like how you’re choosing your ideal clients - if you’re trying to reach everybody, then you’re reaching nobody.
A good rule of thumb is to use the main focus keyword of your video as your primary hashtag. Then, followed by two other relevant keywords as your supporting hashtags.
Grow your YouTube channel by identifying 15 hashtags that you’ll use interchangeably throughout different videos.
This way, you can use different sets of hashtags per video – three hashtags per video. This helps you stay focused on your niche, and it’s effective in representing what your channel is all about. To find out more about YouTube hashtag policies, click here.
Pro-tip: You can strategically use hashtags to reach out to a particular niche you’re targeting. (Plus, using hashtags is an excellent way to activate your old video content.)
The more you interact with your audience, the more comments you get from them. The more you respond to those comments, you get even more comments.
And with more comments on your video, you’re more likely to get more views and a better ranking. Consequently, you’re getting more opportunities to gain new subscribers.
This is because YouTube recognizes these behaviors as indicators that your content must be excellent, and worthy of a higher ranking.
So, to grow your YouTube channel, encourage your audience to make some noise by leaving a comment whenever possible.
But of course, there are better ways to encourage your views to leave a comment.
You can ask them what they think about the video, or what they want to watch next. Encourage your audience to answer questions and share their experience, as well as share what they’ve learned from your video.
Try to respond to every single one of their comments. Even when you can’t, people appreciate the effort you put into replying to their questions and feedback. This way, people can find answers from the existing comments when they have similar questions.
Also, consider pinning the best positive comments you get from your viewers. Pinning a great comment helps maintain a positive vibe and puts negative comments from “haters” under the radar.
You’ll realize how people love expressing themselves and voicing out their opinions.
An excellent way to get even more comments is to ask your viewers to fill out free quizzes. You can encourage them to share their results in the comment.
Free quizzes allow your audience to know more about themselves and how they can solve their problems. And the results can help you understand your viewers on a much deeper level.
You may or may not realize that most successful brands on YouTube always guide their viewers to take action.
Surely, including call-to-actions in your videos is a must.
But it’s even more important to guide your viewers to take the desired action. Guide them at the end of the video, and at least once throughout the entire video.
The good thing is that many businesses don’t bother doing this.
They make videos solely for the sake of making videos. They’re showing what they’re selling through demos and tutorial videos but there’s very little interaction - bad idea!
Now, you might be shocked at how simple it is to encourage your viewers to take action.
In fact, what you need to do is just tell or ask them in the video.
“Don’t forget to leave a comment, subscribe, and give it a thumbs up if you like the video”... Does this sound familiar to you?
It’s really that simple.
Sometimes, there’s no need to take things too complicated to grow your YouTube channel. When you want them to subscribe or click on the notification button, ask them to do so. And when you have free downloadable content, tell them to click on the link in the description.
You may take some time to plan when you want them to take specific actions. And it’d be helpful to point out where they can find those action buttons.
You see, it’s wrong to assume that people will “subscribe” or “like” your video. Even if they find it useful, you have to remind them in the videos constantly. Eventually, they’ll ask themselves, “Man, why haven’t I subscribe to this channel!”.
Pro tip: Your body language (non-verbal communication) and the tone of your voice have more impact than words alone. And be emotional by maintaining positive, impactful energy throughout your video.
You’ve probably heard people saying that your “views” is the first thing that comes to mind in video ranking. Yes, it is true – in history.
Because now, what you truly need to grow your YouTube channel is to have a higher overall “watch time”.
You get more watch time when your viewers watch your videos longers. If they can watch your video from start to end, that’s perfect!
Also, you can increase your watch time by getting people to watch your video over and over again.
When you have a higher watch time, people can easily find your YouTube channel through their recommended page. And you have a better chance of getting found through search.
Ultimately, a big watch time gives you more views, and potentially more subscribers!
It’s no surprise to find workout and music videos to have extremely high watch time. Because people keep coming back to watch (or listen) the entire videos.
So here are three easy ways on how you can increase your overall watch time:
First, to improve your watch time, you need to deliver valuable content that’s relevant for your target audience. It has to be engaging enough for your viewers to watch it as long as possible.
Secondly, make sure you’re delivering your message as simple and as specific as possible through your videos. The most common mistake people make in growing their brands is that they provide too much unnecessary information. They waste people’s time and their videos can seem irrelevant.
Lastly, keep up with the numbers - results never lie - because what gets measured gets improved. You can look at your YouTube analytics and find out why you’re not meeting the results you expect. This way, you can precisely identify what you can do to improve your watch time.
Just like having a workout routine, staying consistent is key to leveraging YouTube as your marketing tool.
The biggest mistake many businesses make on YouTube is that they throw in the towel and give up too soon.
It’s almost always because of the same reasons: “Why am I not getting enough views!?” And, “Why am I not getting more subscribers?”
It's a problem if you're expecting instant gratification without commitment and without long-term goals. That’s why you often see many businesses that have abandoned their YouTube channel, and their latest videos are from years ago.
Just like working out, consistency is a big part of getting the results that you want. And on YouTube, the number of subscribers you have can help you grow your YouTube channel. This is because it gets you more people willing to watch your videos and hit the “subscribe” button.
Plus, more subscribers give you a stronger reputation and social proof. This tells the right audience that your content is fantastic and that they should watch your videos.
You might be wondering if, to grow your YouTube channel, you should upload more often or stick to creating quality content.
Many of the so-called “gurus” say that it’s quality over quantity. But if you ask any of those prominent YouTube personalities, they’ll admit that the real answer is both.
You see, quality content gets you to deliver more value that helps establish a brand reputation. And in turn, it gives you better scores on audience retention and watch time.
For instance, let’s say you get an average of 1,000 views from every one video uploaded every week.
But then, you decide to upload two videos instead. It means that on average, you get 2,000 views every week from your new videos - that’s double! Consequently, aside from getting more views, you’ll also get better reach and getting new people to watch your videos.
That’s why you can’t sacrifice one over another. You need to post as much quality content as possible consistently. In other words, quantity does matter as well.
Preferably, develop a habit (a routine) to post 2-3 videos every week at a different fixed time. But if you’re very serious about growing your business, post a video every single day.
Eventually, by being consistent, your video quantity can influence the quality that you produce. Because the amount of experience your production team gains directly correlates with the level of your content quality.
You might have already guessed that the best time to create and grow your YouTube channel is today.
Leveraging the second largest search engine behind Google is the perfect strategy to jump-start your business success.
If you want to develop a money-generating channel that gets you more qualified leads that convert, hire a copywriter. Specifically, you want to work together with copywriters who specialize in social media and direct response. As well as copywriters who specialize in writing YouTube video scripts.
This way, you'll have high-performing content with more persuasive power to get your YouTube viewers to take action. Copywriters can also help you track the right indicators to optimize your results.
If you’re ready to take your YouTube channel to the next level, hire a copywriter today.
Giovanni Lee is a copywriter and marketing strategist. He’s on a lifelong mission in supporting business “heroes” with revenue-generating copy to help them make significant impacts on the world. He loves writing educational, technological, and game-related content. When he’s not writing, he gets nerdy doing concept arts and storytelling in a parallel universe.Hire Giovanni