It's no secret that there is no ceiling for SEO copywriters when it comes to structuring their SEO copywriting rates. It's also unclear how this type of writer sets up their rates. That's why companies and agencies have trouble with payment when they outsource their SEO content creation.
But, is it useful to understand proper SEO copywriting rates before you hire a copywriter?
According to Search Engine Journal, one of the SEO trends for 2020 is high-quality and optimized content. If you find SEO copywriters who can help you capture this SEO trend, paying them well is one way to beat your competitors.
You don’t want to let them go and end up wasting time searching for the right replacement. The last thing you want is your former copywriters writing for your competitors.
One of the best marketers in the world, Dan Kennedy, once said: “Ultimately, the business that can spend the most to acquire a customer wins.”
So in order to get and retain the services of an excellent copywriter, there's a few things you need to know:
By now, you have probably seen a big difference between some of the writer's rates.
The rates can be as low as $5 per page of an article or as high as $2,500 per article or much more. As you might know, it’s challenging to find SEO copywriters who can write high-quality long-form content on a consistent basis. So, it’s easy to say that the high demand for their services creates this wide range.
There is no specific formula to how writers calculate their rates. However, the general rule of thumb to determine the rates is simple. If you want more expertise and more value in your content, then the rates will be higher.
Next, I am going to explain how writers structure their SEO copywriting rates for long-form content:
Knowledgeable SEO copywriters who know their stuff set their SEO copywriting rates very high. They have the ability to double, triple, and even 10x their client's revenue. It may be expensive, but you can’t go wrong when you bet on them to reach your ROI goals.
But is it possible to find SEO copywriters who charge at a low-cost and still deliver excellent results?
It's possible, but you'll need a lot of luck on your side. The principle of spending as little money as possible to get a maximum return can't be applied to SEO copywriting. This is especially true when you do your searching on the content mills platforms.
To find one SEO copywriter on these platforms who can consistently produce great results is already a difficult task. To discover one at a low-price can be counted as a miracle.
If the first indicator is the quality of their results, the second is the quality of their skills. You can’t just “wing it” when it comes to SEO copywriting.
This type of writing is one of the more advanced skills that take years to master. And to be great at it, copywriters should already understand the fundamental skills of writing sales copy.
One should be writing in the trenches for years to know what works and what doesn’t.
Don’t be shocked to see higher SEO copywriting rates coming from the more experienced and trained SEO copywriter. Both their skills and experience would result in high-quality content that helps establish your brand authority.
However, if you have a tight budget, hiring a writer who doesn't have enough experience is still possible. But, make sure you hire writers who have high-quality training to make up for the lack of experience.
What makes one industry more challenging to write for than another? There are two possibilities:
The product is more complicated to explain.
The mind of your target audience is more sophisticated.
For example, let's say your company offers a savvy software product. Content for this type of industry would have more complicated terms and technical explanations than content for the digital marketing industry.
Low-quality writers can turn your content into a boring lecture very quick.
Digital sales and marketing company Impact stated that 70 percent of buyers make buying decisions based on their online research. You need content that is both informative and persuasive to attract sophisticated audiences.
To achieve that, writers require more time and effort to create content that is engaging, yet technical and detailed.
Writers who can produce great content for techies and complicated products or services will set their SEO copywriting rates exceptionally high.
Keywords are the backbone of almost all SEO content. The distinction between SEO copywriters who can charge top dollars and those who can't is their keywords knowledge.
If you need content that has more targeted keywords with more strategic placement, then writers will set their rates higher.
Great SEO copywriters are very good at searching and picking relevant keywords to create engaging topics that speak directly to their reader.
The SEO-friendly placement also plays a very crucial role in how your readers will perceive your content. If you put too many keywords into your content, your brand will be labeled as a keyword stuffing brand.
The length of your content depends on the type of long-form content you want to create.
For example, let’s say you decided to create blog post type content to drive more organic traffic. You need a pillar page with one core topic and plenty of articles with subtopics related to the core topic.
Articles for the pillar page are usually around 4,000 to 6,000 words. Then subtopic articles can be about 1,000 to 3,000 words each. And as you might already guess, more words mean more effort to include all information in one article.
Also, all the information must look engaging and concise enough to keep the reader’s attention for as long as possible. That’s why SEO copywriters who can create and optimize long-form content will set their rates higher.
These five indicators are the standard for SEO copywriters when they are structuring their SEO copywriting rates. All of their service packages should at least deliver these five indicators at a high level.
If they are copywriters that charge top dollars, then they should have the ability to create content that:
Has more than a thousand words.
Has targeted relevant keywords with SEO-friendly placement.
Speaks directly to the audience’s sophisticated mind.
Has high enough quality to establish brand authority.
Delivers the targeted ROI goals.
At Copywriters.com, all content creation must follow these five standards. We train and prepare all of our SEO copywriters to be excellent at every single indicator. Hire these dedicated SEO copywriters today to help you stay ahead of your competitors.
Kendrick is a trained copywriter at Copywriters.com. He dedicates his life to producing high-quality copy for his clients to help them grow and scale their businesses. He also has an education background in International Business Management.Hire Kendrick