Everyone wants to know how they can hire the right Copywriter for their organization. The first thing they do is check there qualifications such as
their blog articles
Qualifications are important for many reasons when hiring a copywriter. However, their qualifications are not the most important aspects to look out for.
What if this copywriter lacks good work ethic?
Do they have an egotistical attitude and think they know it all already?
What if they expect high pay with minimal results?
These are only some of the things you and others like you are trying to ovoid.
To hire the right copywriter, you have to have a clear idea of the persons psychological state of mind. This is exactly what motivated me to write this article. I want to help people like you find the right person for the job. This way, you don't have to go through the headache of hiring the wrong copywriter.
Are they mindful of their actions?
How do they spend their free time?
What Language do they use?,
What is their tonality like?
Being mindful is crucial to be successful.
Is the copywriter disciplined and striving to have a better way of being and thinking?
One very effective manner of doing this is through the practice daily affirmations.
After reading an article on positive daily affirmations. Catherine Moore, a Psychologist from the university of Melbourne states that "when people practice self-affirmation tasks, this will increase certain neural pathways". It opened my eyes on how important affirmations are to everyone.
By practicing daily affirmations, your learning of new ways of being and thinking. You are also training your subconscious mind to evolve into a better version of itself. Affirmations help by conditioning the mind for success, wealth, prosperity, freedom, and self love. These are only some benefits.
This is why you want a copywriter that practices how to be more mindful. The copywriter will operate from a place of prosperity and abundance. They have a positive mindset that will reflect in their tonality and overall energy.
They will have a clear mind so that when you give them a challenging project, they’ll overcome it with ease. They'll focus on the solution and create the results you need.
Immersion is key to making anyone's dreams, goals, and aspirations a reality. You want to make sure that the copywriter you choose immerses themselves by researching new ways of being better. By taking the time of asking yourself an important question
Do they have a student mindset?
Questions like this is a vital step to hiring the right person for the job. Imagine for a second that they don't learn new ways of being better. If they're the type that don't take the time to go to seminars and surround themselves with like-minded people. Or they don't watch online courses or educational videos. Then what is that saying about the copywriter?
What would that mean for you if you decide to hire them?
They would not be ready or even have the state of mind to know how to effectively generate leads. If the copywriter is not fully immersed and doesn't revisit material, they're not ingraining the knowledge within themselves. If they don't show the hunger to learn more, don't expect them to perform at all...don't waste your time. They have to have that hunger, the drive to do better and to be better.
You want a copywriter that doesn't procrastinate and wait for some day. You want a copywriter that makes things happen today!
Is this Copywriter doing there “due diligence” on the competition?
Dissecting sales letters is a very powerful and effective way to learn new strategies and become a better copywriter. This is another quality you have to look out for in any qualifying Copywriter.
Do they collect as many successful sales letters as possible to read and study them?
Are they visiting the competitors site and studying how they laid out the funnel page and the landing page?
You want someone who is aware of what tactics the competitors are using and how they are using them.
If the copywriter keeps themselves informed, they’re more likely going to preform at a high level. This in turn translates into more lead generation and revenue for your business.
They would then have a good understanding of what works and what doesn't. This is why its vital to have a copywriter that has a “swipe file”. This way they'll have a good idea of what the competition is doing and how they can make it better
Do they dedicate the time to hand copy successful sales letters they dissected?
Handwriting is a very effective way to learn, it enhances the learning process. Learning the language the competition uses to capture the readers attention is beneficial. The copywriter will learn the tonality they use, and the words they choose to convey their message.
It would be as if the copywriter was “Speed Learning”. What they're doing is instilling that successful and proven strategy into there own work. That means, if you hire a copywriter that hand writes successful sales letters. You would be profiting from your competitors proven strategy, in other words, its almost as if your competitor is working for you!
Knowledge is power, the question is,
Where can you acquire the knowledge?
These days, knowledge is everywhere, the problem is, its disorganized, unstructured knowledge. This is exactly why people get discouraged and don't even try to educate themselves. What you want is a copywriter that loves to read relevant content. This way, they can become better and reach new levels of their career.
This is important to note. If they aren't reading, they're not learning new strategies from professionals that have been doing it for decades. If they aren't continuously improving and refining their skills, then most likely, they're not going to do the best job for you and your company.
You want someone who is constantly striving to become a better version of themselves. Hiring this type of copywriter will yield more long term results.
Although Knowledge is power, Knowledge itself is nothing without its application. Applied knowledge is power! The most important question you have to ask when hiring any Copywriter is,
Are they applying what they learned into their articles?
Out of all the secrets, this has to be the most important, this will either make or break any copywriter out there. When someone applies what they learned into their own life, it shows in their mentality, attitude, and tonality.
Without the application of their newly acquired knowledge. It disappears, vanishes, because the copywriter did not put the knowledge into practice. Repetition is key to success! You need to make sure that any copywriter that works for you applies what they learned. If they don't and you decide to hire them...your companies reputation and credibility is in serious trouble.
What your looking for is a copywriter that the "Mastery" mindset", their purpose of learning is mastery. A copywriter that focuses on sharpening and improving their copywriting skills everyday!
“Whatever the mind can conceive and believe, it can achieve.”
― Napoleon Hill
Here is an article with more insights of what qualities to look out for that are more important than experience
The Forbes Coaches Council on 14 Hiring Qualities More Important Than Experience.
To recap, what your looking for is a copywriter that has all these qualities.
Mindfulness: The daily practice of affirmations
Immersion: Researching New Ways To Improve
Dissection: Studying The Competition
Writing: Instilling Successful Copy
Knowledge: Reading Relevant Content
Application: Practicing and Applying Knowledge
You can use these 6 secrets in the form of one simple but very powerful question the elites ask when hiring a freelance copywriter.
Does this Copywriter have the **6 qualities** I’m looking for?
Don’t be so quick to dismiss this question. Imagine for a second... How vital this one question is when hiring a freelance copywriter. How beneficial it would be for you and your organization if its put to use.
This one question can save you a lot of time, effort and energy. Not to mention the headache you'll feel if you do end up with a mediocre copywriter. if you know that they have these 6 qualities, you'll know that you found the right person to take your business to a whole new level.
Before I get to that, one of my favorite quotes seems like the perfect way to end this article.
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”
— Steve Jobs, 1997
It encourages people to be themselves, to have big dreams, goals and aspirations in life. To want better for themselves and others alike. These are exactly the type of people you want working for you. People that think differently, the innovators, the visionaries. Imagine if you had a copywriter that had the mindset of Steve Jobs? Now that would be something wouldn't it!
What if you can hire the Steve Jobs of Copywriting? A copywriter that strives to innovate, strives to revolutionize copywriting. Above all, anticipates the clients needs and wants to delvers mind blowing copy. A copywriter that has the skill set to move people into action and the power to move people into better lives. If you want all of this and more, than Consider hiring a copywriter here at Copywriters.com.
“If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.”
— Steve Jobs
The only difference here is that you don't have to keep looking. We’ve all been extensively trained and coached to have a high standard to go above and beyond for our clients. I would recommend you take a look at and read other articles to find the right copywriter for your needs. Keep in mind the qualities I listed when reading their articles. Best of luck to you my friend!
Cesar is a passionate marketer who aspires to make a positive difference for clients and prospects alike. By providing value upfront, he earns the trust of others based off of the quality of service he provides. His mission in life is to help others become a better version of themselves and achieve what they are striving for in life. He is a certified copywriter and is determined to make a lasting difference. Cesar is excited for the endless possibilities ahead!Hire Cesar