Female copywriters have made their mark in advertising. Remember when Peggy, the former entry-level secretary for Don Draper on Mad Men finally scored her first “copywriter” job title? The show was set during a time when advertising jobs, along with most paid professions, were overwhelmingly dominated by men.
It was cool to see a fictional account of a woman kicking aside gender stereotypes in the workplace. Fast forward to 2018 and the working world is full of powerful female professionals.
So, in order to celebrate women on top in the copywriting profession, and to give a boost to the newcomers, we asked several female copywriters for their best tips on how to succeed in the profession.
Whether you’re just entering the profession and want some ideas from seasoned professionals or you’re deep into copywriting and just want some fresh tips to boost your career, you’ll likely be interested in what these female copywriters had to say.
“My number one tip? Invest in your copywriting business from the very beginning.
“You don’t need to spend $10,000 on a mastermind or professional website design when you’re just starting out. However, putting $20 towards a Squarespace or ConvertKit subscription will not only save you a headache or two down the road—it will also instantly make you feel like a boss.”
Beyond that? Get really comfortable talking about money.
“As much as all of us love the art of writing, building a business is ultimately about making a living from what you do, so you have to be able to confidently tell your clients how much their project is going to cost them.
“You can even write a little script and practice it with a friend or in front of a mirror. I’ve done it before, and it definitely made the first time I quoted a $1,000+ rate for a project a little less terrifying!”
You can find Eva on Twitter (@coldbrewcopy) here.
“First: Know what you’re worth. It’s all very well to negotiate a price up or down but you need to have a firm idea in your head of what the lowest you can charge and still make [enough money]) is.
“Second: Realize that sometimes your clients don’t actually know what they want, so be prepared to suggest more than they initially ask for (but suggest, don’t go for the hard up-sell!).
“Third: Other copywriters and freelancers in general are your friends. Collaboration over competition, and all that.
“And fourth: Protect yourself. Have a contract, get insurance, and take a deposit up front. Not only does it keep you safe, it actually makes you look professional, too.”
You can find Megan on Twitter (@MegRFreelance) here.
“Networking is key. It’s key to finding work and it’s key to staying (somewhat) sane if you’re working from home like I am. And don’t compare your progress to others. People come from all types of backgrounds. Some have more money than others, so are able to afford the branding and the web design; some aren’t. And that’s okay. It doesn’t change the fact that you’re a badass writer!”
When I asked her for some specifics on how to network online, Andrea said: “I started off in Facebook groups. I worked as a subcontractor under a virtual assistant, then a social media manager. The communities there are A+!”
You can find Andrea on Twitter here.
Female copywriters have made a lot of progress over the years, and they sure know how to grow their career and business!
Want to meet and work with some professional female copywriters on your next project? You'll find them here at Copywriters.com.
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