Are you using topic clusters for your website? If you don’t know what they are, then it might surprise you to find out it’s a search engine optimization (SEO) strategy. This strategy will improve your website content and boost your visibility for search engines. But this strategy focuses on topics rather than keywords.
If you’re a chief marketing officer (CMO) or a content manager, you could benefit from topic clusters for your B2B company. They’re a collection of articles that relate to one topic. You can organize your content and web pages more strategically with this method but it'll require careful planning and execution.
Why? Because targeting topics is now more important than targeting a single keyword for each page. Your website will do much better when you can focus on a broad topic that links to several other relevant pages.
Topic clusters are an excellent opportunity for you to leverage your brand. You'll be sure to improve your content strategy and keyword research. Your website will then rank better for keywords, and you'll be able to drive traffic to your blog by targeting specific customers.
Here are a couple of reasons why topic clusters for your blog can increase your traffic:
This strategy could be the future of SEO. If you’re on top of your content strategy, you might have an advantage over your competitors. The benefits include:
Increase in your rankings, traffic, and conversions.
Establishing a higher authority with your audience.
Improving results every time you publish content.
When you organize your content in a more straightforward site structure, your content will become more accessible on Google. So when people are searching for different topics or wording topics differently, your website has a higher chance of people finding you. It’s even better when your website appears on the first page of Google search. People will scroll down the page and will likely click on your site. If you want to help your audience find your content, always remember to think about the potential questions they would ask.
For example, people might search on Google with a question instead of typing keywords. Instead of using a keyword, they could start typing "why" and "how". They might search for “What does SEO mean?” rather than “SEO.” The more specific their search is, the more accurate the results for them.
When you search on Google, you’ll see the most relevant content for your topic. It wasn't like this before. Google and other search engines have been changing their search algorithms over the years, which makes it harder for businesses to compete online.
So if you keep creating topic clusters, your content will move up on Google search pages over time. That's how you can beat your competitors and get people to view you more.
Before you create your content, you should always think about your target audience first. What questions do they have? What are their pain points? What can you do to solve their problems? When you provide helpful information, your website visitors will gain trust in doing business with you.
Find out who your ideal customer is. Figure out who you'd like to attract to your website. Keep in mind their interests, goals, dislikes, and demographics. The more you understand your ideal customer, the easier it'll be to write content they'll want to read. You should try your best to cater to their needs and give them what they want to know.
There are a couple of steps you can follow to successfully achieve a content marketing strategy:
Be specific with the topics you choose and cover all aspects of pillar posts. You can be broad and write several articles about one topic covering many points.
When you determine your topic, you'll have to focus on your content clusters. You can start with 5-10 possible articles. Remember to be mindful of what questions people would frequently ask relating to your topic.
You must check whether you have relevant, existing content on your blog. Be sure that your content still fits with your market’s current trends. It’s best to update information and link old articles to your new ones. It'll help to maximize your existing content and fill in any gaps you might have.
Don't forget to link your content together after you determine your topic clusters. Your pillar posts should have links going to each of your content clusters. All your content should work with each other to reach your content marketing goals.
Once you complete your research and are ready to create content, you must identify some relevant subtopics for your sub-headlines. Explore ideas in detail with your topics. There are always more opportunities for you to dive deeper into each topic.
And as you're writing your content, don't forget to incorporate keywords. Find out which keywords you want to rank for in your industry. Choose keywords that people will often search for on Google.
If you find yourself needing help with creating content, it’s a smart decision to turn to a copywriter. Sometimes you might not have time to post too many articles a week or month. It’s better to stay consistent with posting content if you’re looking to find results fast. It’s possible to increase your blog's traffic by 206% when you’re consistent. But if you lack new content, your keyword rankings could go down on Google.
The great thing about SEO copywriters is that they know how to write SEO-friendly blog posts. They already know how to pick critical topics and subtopics. Their skills include extensive research too. So before they start to write content for you, they’ll be doing a lot of research about your business and ideal customers in order to understand your market inside and out.
“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter, CEO of Pole Position Marketing
If SEO copywriters work for you, they’ll have to keep up with your market’s trends. That means they’ll be up to date on any current news that could help your business. You can stay ahead of your competitors by launching relevant campaigns first. You’ll be able to save more time and focus on what you do best. A copywriter could increase visitors to your website and improve your conversion rate with effective, compelling content. It will mean more traffic for you!
When you incorporate topic clusters into your blog, your traffic will increase. There are a couple of reasons why they can boost your SEO too. As a content manager, you should carefully plan the content you publish. Be strategic and helpful to your target audience. It’s hard to run out of new content since you can dive deeper into every topic. And the better you can break down a topic, the more website visitors you’ll get. Your business could appear higher on Google search for more visibility.
If you need someone to help you create more relevant blog posts, you can always hire a copywriter here.
Carrie Huang began her career at a full-service agency doing all things marketing. She then discovered that copywriting is the only skill that suits her the most. Her focus now is converting sales and producing results for clients. Carrie's dedicated to helping you achieve a vision in which she believes in too.Hire Carrie