How What You Post During The Holidays Impacts Your Brand Image

Noah Nanan
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Have you ever wondered why companies shift their brand image and messaging during the holiday season? Getting into the holiday spirit is a great way for your company to show off its values and personality.

The holidays provide opportunities for you to connect with your customers in a heart-warming way while enhancing your brand image. So, from now until New Year's Day, you should be cognizant of what you post.

When you think about the holiday season, what’s the first thing that comes to mind? Maybe it’s family, love, happiness or warmth. Or maybe it’s the act of giving back to a great cause. Terri Marshall, author and publisher, said, “The holiday season is a perfect time to reflect on our blessings and seek out ways to make life better for those around us.” So how do you incorporate the holiday spirit to reflect highly on your brand image?

There are three ways your company can get involved in the holiday season:

  1. Sharing uplifting content

  2. Giving back to charities

  3. Offering special deals

Sharing Uplifting Content 

Sharing uplifting content is important for spreading a positive message during the holiday season. It keeps your brand relatable and displays a high reputation for your brand image. As mentioned in a 2017 article entitled Uplifting Content Promotes The Good In Humanity. “The idea behind Uplifting Content is the belief that our thoughts shape our reality, and that consistent exposure to positive messages is the key to healing society and making life better for all.”

Giving Back to Charities

Charities are key for building trust and loyalty in your brand. People are always willing to donate to a good cause, and what better way to do it than in your own company? Think about it... If company A and B offer the same product, but company A donates a small proceed to charity; wouldn’t it be a no brainer to buy from them?

Offering Special Deals

Who doesn’t love a great deal during the holiday season? Offering a holiday promotion is a great way to quickly draw customers into your brand. It’s an effective way of attracting bargain hunters who are looking for the best deal and helps you stand out from your marketplace competitors.

Santa's Creation Process For Your Brand Image

Sharing uplifting content is important for your brand image, but what pieces of content should you share? The best way to determine this is by digging deep into the holiday season. Whether it’s freshly baked cookies or laughter from friends and family, sharing the holiday spirit across all social media platforms will make your customers feel as though they’re right at home. Be unique, and be creative with your message. It’ll build trust in your brand, and will show that your company stands behind good morals and ethics.

Have you ever wondered why Coca Cola strives in the holiday season? Or why they always go above and beyond each year to make the best holiday advertisement? You’ve guessed it, charities. Coca Cola is partnered with the National Homeless Charity, and donates 10 cents to every can sampled and recycled. So how can your company get involved? A great way to get involved during the holiday season is by offering a donation towards a charity your company stands for. You could use a simple marketing strategy such as, “for every 5 dollars you spend, we will donate 1 dollar to X charity.” And to really get your message across, you can add uplifting content to help your brand image shine during the holiday season.

Offering a special deal during the holiday season is great for busy customers on the go. But most importantly, it can drive your sales to the roof. So how do you create irresistible offers? As quoted by Keren Kang, CEO of Native Commerce. “Think of unusual ways to make holiday discounts work for your business, such as guaranteed shipping, free shipping, gift wrap, and bulk discounts.” By doing this, you can stay competitive in the marketplace and thank existing customers for their loyalty over the years.

Your Personal Elf For The Holiday Season

The holiday season is an extremely busy time for most businesses. And what better way to boost productivity than by hiring your own personal elf.

Your own personal elf is a copywriter. While you take care of fulfilling holiday orders and growing your brand, you can have a copywriter craft customized, holiday-inspired messages that are guaranteed to boost your sales during the holiday season. The holiday messages they craft are able to spread a warm message while keeping a high reputation in your brand image.

Copywriters understand every step of the buyer's journey and have industry-proven strategies to write revenue-generating content that competes during the holiday season. Copywriters excel at writing copy that is concise and easy-to-understand. They can produce consistent copy and have proven metrics to structure holiday discounts that are guaranteed to skyrocket sales.

So you might be wondering, where can I find a professional copywriter?

Here at Copywriters.com, you can find the best industry-specific, expertly trained, revenue-generating copywriters for your business.

Summary

Here is a summary of the 3 holiday strategies for your brand image, to implement from now until New Year's Day.

  1. Sharing uplifting content

  2. Giving back to charities

  3. Offering special deals

Sharing uplifting content is great for spreading a positive message throughout the holiday season while displaying a high reputation for your brand image. Giving back to charities is a great way to build trust and loyalty in your brand while giving back to an amazing cause. Offering special deals is key for driving sales, and will help you stand out in the marketplace.

If you are interested in hiring a certified copywriter to help write holiday-inspired messages, and you are ready to take your business to the next level, hire a copywriter today.

Noah Nanan

Noah Nanan is an on-demand copywriter who is trained and mentored by industry-leading professionals in producing revenue-generating copy. He is strictly focused on producing results and practices his skills everyday to perform at peak conditions. He has a 10-year history in Martial Arts and a huge passion for working on cars.

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