It's common knowledge that a remote copywriter can be just as skilled - if not more skilled - than an in-house copywriter. As successful companies continue to prove that remote workers can offer both quality work and flexible pricing, it begs the question: can the same be said about hiring a remote copywriter? The answer is yes, of course.
If you are looking to extend your selling processes outside of sales calls and in-person meetings, then it’s certainly worth considering hiring a remote copywriter for your business.
Potential customers often turn to digital content and online descriptions, to determine what’s worth buying. And, with the right copywriters on your team, you can garner the attention of those potential customers.
Though the value of hiring a copywriter is clear, you no longer have to hire full-time copywriters to tap into their expertise. And, as the gig economy continues to boom, remote copywriters will continue to be a strong asset, ready for their next remote gig. So, how exactly can a remote copywriter bring value to your team? And more importantly, how can you find a qualified remote copywriter online?
Hiring a great copywriter may come with a price tag, but oftentimes, the return on investment makes it worth every dollar. Maintaining a staff of full-time copywriters, however, can often cost you a lot of resources. These days, being able to hire a remote copywriter can be an excellent, capital-efficient alternative.
Some of the best copywriters in the world work remotely. But what are some benefits of hiring a remote copywriter instead of an in-house copywriter?
First, you could save money by hiring a remote copywriter. Remote copywriters often charge a base-price per article. If your company is not constantly needing copy, then hiring a remote copywriter can be very cost-efficient.
Hiring a remote copywriter also allows you to choose a writer with a skillset that fits your needs. There are many different subsets of copywriting such as direct-response, web content, and search engine optimization (SEO). And rather than relying on a few employees to write all styles of content, you can select a writer with the skills that best suit your project.
Overall, by hiring a remote copywriter, you can save money, make more money, have more flexibility, and receive quality work if done right. But how do you find a qualified remote copywriter online?
With nearly 30 million Americans getting their primary income from gig work, the freelance copywriting industry is highly saturated. This means that although it is easy to find a copywriter online, the skill of the remote writer might be uncertain. And that’s why screening writers is one of the biggest challenges in putting together a great copywriting team.
Though it is true that trial projects can work to assess candidates’ abilities, they can also disrupt your workflow. And you can always interview your candidates before hiring them, asking questions about their research processes, but that takes time.
With so many options to look through, the most convenient way to find a great remote copywriter is to use an online platform where copywriters go when they’re looking for work. There are plenty of these platforms out there, so once again, the primary challenge is screening the writers you come across.
When looking to hire remote copywriters, business owners often turn to sites such as Craigslist and Upwork. Though Craigslist may be convenient, their lack of screening protocols puts the burden of proof on you — the business owner — and that involves time you don’t have. When you have an important project to finish, the risk associated with hiring the wrong copywriter is one you might not be able to afford.
Similarly, many of the freelancers on Upwork don’t have a specialization in copywriting. And though there certainly are good writers on Upwork, its open platform once again leaves you the responsibility to screen those writers.
Instead, a great resource for finding a professional remote copywriter is Copywriters.com. This site requires its writers to undergo a thorough interview, training process, and apprenticeship before being cleared to work. Having access to hundreds of writers at the click of a button means you can hire the remote copywriters you need without the guesswork that typically comes along with doing so.
The task of finding a remote copywriter may seem daunting, but the benefits should encourage you to begin your search. With sites like Copywriters.com, it is easier than ever to find a reliable and affordable remote copywriter. In the end, hiring a remote copywriter will allow you to save money and receive high-quality work in just the right doses that meet your business' needs.
So what are you waiting for? Hire a remote copywriter today.
Erica Gordon is a lead strategist for Copywriters.com, an SEO content writer, blog writer and a copywriter. Erica has over a decade of experience writing for top tier publications such as Huffington Post, POPSUGAR, Elite Daily and Thought Catalog. You can follow Erica on Instagram @ericaleighgordon to say hi and see her full portfolio.Hire Erica