Are you tired of spending countless nights figuring out Facebook marketing? Are you fed up with getting mediocre results? And are you sick of spending thousands of dollars just so people can scroll past your ads? Well, don’t worry! Because we’ve been there, and we understand exactly where you’re coming from.
Facebook is one of the biggest social media platforms in the world. According to a 2020 article entitled, The Top 20 Valuable Facebook Statistics, Facebook has 2.5 billion monthly active users with an average of 1.66 billion login requests every day. To prove these statistics, let’s do a real-world experience so you can see this first hand.
I want you to think about someone you know. It could be a friend, uncle, aunt or close relative. Now, try and search their name on Facebook. Did you find them? See, everyone is on Facebook! And its user base is only going to grow bigger. So clearly, Facebook is a big deal.
But you might be thinking, “Hey, this is great! But what does any of this have to do with Facebook marketing?” And that’s exactly why I brought it up.
When you think about Facebook, what’s the first thing that comes to mind? Family? Friends? Connectivity? See, the first thing you should do before jumping into a Facebook marketing campaign is to determine your ideal customer.
Dan Lok, founder of Closers.com has said, “Many new entrepreneurs think everyone and anyone with money is a potential lead. But for you, you must be more selective.” Pretend you’re advertising a car on Facebook. Do you think people protesting climate change are interested in seeing a car for sale? Probably not. So why are they seeing it? Get specific and have clarity.
Now it’s time to dive deeper into Facebook marketing. If you’re interested in industry-winning strategies with proven results, I guarantee you’ve come to the right place. Success is only given to those who put in the work. And I know you’re willing to do whatever it takes. So let’s get started!
Facebook marketing starts with the customer. Period. Think about it: Where does engagement come from? Where do streams of revenue come from? How do companies grow into billion-dollar empires? The customer!
And I couldn’t tell you how many companies are susceptible to it. Steve Jobs, founder of Apple, says, “Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” But how do you determine your ideal customer?
The best way to do this is by asking yourself 5 simple questions.
What does your product do for the customer?
What is the customer's age, education, occupation, or location?
How does your product benefit the customer?
When do your customers buy? Are there specific months or seasons?
Why does your customer typically buy?
Think about it. What better way to sell a product than by putting yourself in the customer's shoes? By going through these 5 questions, you’ll get a solid understanding of your audience while figuring out their deepest reasons for buying.
So you might be thinking, “How do I find this information?” Simple. Look at existing conversations!
There are hundreds of platforms such as Reddit and Amazon Reviews that have millions of paragraphs filled with customer input. You can figure out everything from their reason for buying to the product benefits. All of the information you need is right at your fingertips! Search around in your respected industry, and you’ll be surprised how much information you can find.
But let me share with you a secret. Amazon Reviews and Reddit dashboards have a hidden yet powerful marketing strategy that no one ever talks about. And I’m going to share it with you.
The backbone of Facebook marketing starts with your customers. But what if you used current posts on Reddit or Amazon to create Facebook ads? Think about it. Do you really need fancy artificial intelligence software to create headlines? Do you need to spend hundreds of wasted hours crafting a perfect message? No! Because everything you need is right at your fingertips.
Let’s do a live example to see just how effective this method can be. To make it easy to follow along, let’s assume you have a company that sells pillows. As soon as you search pillows on Reddit, you see a post titled:
“I’m interested in buying a pillow. Does anyone have any recommendations?”
You can take the exact post and convert it into a headline for Facebook marketing:
“The Number One Rated Pillow Guaranteed For A Good Night’s Sleep.”
You don’t need to be a creative wizard for constructing winning Facebook campaigns. Just look at the greatest source of information… your customers. AKA, it's the people who actually buy your stuff. And turn their questions into winning headlines.
Just remember to comply with Facebook’s advertising policies so your ads get approved. You can find a breakdown here of Facebook's rules and guidelines. But you might be wondering, “What do I write about?”
One of the most powerful forms of selling is through emotion. Think about it: Wouldn’t a customer feel obliged to purchase if a product resonates with their thoughts? You can take the exact dialogue from a Reddit post and turn it into a story or experience. Chances are there are multiple people who face the same issue every day.
Not only does your ad have to be a story, but it can also be a photo, video, or simple advert that triggers people’s curiosity. So now it boils down to the ultimate question. Why is your Facebook marketing not capturing anyone's attention?
Is it the color of your ad? The type of font you use? No! It’s simply because you’re not targeting the right people OR your ads are not captivating enough.
Let’s go back to the example of someone looking to save the environment. Chances are they don’t want to see an advert for a new 700hp vehicle. Secondly, your message has to be captivating and trigger curiosity. And 99% of the time, people will read an ad if the headline relates to them.
Here’s a good way to see if your headline for Facebook marketing is captivating. Show someone you know an advertisement for your company and ask for their opinion. If they reply with “It’s really good!”, chances are you have to rework it. If they ask, “Where can I buy this?”, you know you have a winning headline.
Facebook marketing is getting more and more competitive every single day. Companies are competing endlessly to produce the best ads, and this will only increase as the future progresses. So how do you compete in a crowded market and stand out? Simple, you hire yourself an expert writer.
Here at Copywriters.com, you can find the best industry-specific writers who are experts in Facebook marketing. Our copywriters have proven methods to research your demographics and appeal to your audience by triggering their curiosity. And best of all, they work with you until 100% satisfaction is achieved.
We’ve noticed a rising problem in the copywriting industry that a lot of websites fail to address. And that’s the inability to capture the voice of other people. Our writers take the time to understand who you are and work endlessly to ensure the written piece is in a tonality that resonates with how you speak.
If you are interested, you can click here to see our writing process.
Remember, we don’t just write copy. We scale your business to new levels.
Facebook marketing is one of the best ways to scale your company, and it all starts off with the customer. Start off by researching your market and seeing the pain points of different customers. Take those exact pain points and implement them into winning headlines. Write stories, ads, or messages to talk about issues customers are having, and you’ll have a winning advertisement in no time.
If you are interested in hiring a certified copywriter and have an urge to scale your business to a new level, click here to hire a writer, and let professionals generate the results that you deserve.
Noah Nanan is an on-demand copywriter who is trained and mentored by industry-leading professionals in producing revenue-generating copy. He is strictly focused on producing results and practices his skills everyday to perform at peak conditions. He has a 10-year history in Martial Arts and a huge passion for working on cars.Hire Noah