How important is advertising content for your business? Well, we live in a digital age where the global digital population of approximately four billion people are constantly on their phones checking texts, reading emails, posting on social media, and scrolling through newsfeeds. In 2018, advertisers spent 37.2 percent of their digital advertising budget on Google and 19.6 percent on Facebook.
If you want your business to rule the world, you need to write advertising copy that maximizes your exposure in the digital realm.
You don't want to fall behind your competitors in the race to convert leads to sales or think more strategically. Consider implementing the following four tips when writing advertising copy.
People make decisions based on logic and emotion. Get to know your target audience and create content that stirs an emotional response.
Start by sharing content that triggers a reaction such as excitement, introspection, or curiosity; these emotions will most likely entice them to click on your links.
Write advertising content that connects you on a deeper level with your target population by showcasing how your product or service will profit them. Talk up specific benefits so your product or service stands out, persuading potential buyers to click through to your link.
For example, if you own a marketing company that’s trying to reach new clients, showcase how tech-savvy you are and how clients will benefit from targeted exposure online and increased web traffic.
Leads will convert to customers because you have a product or service so special they can’t miss out on the experience. Instill urgency with a limited sale or real-time online offer. When the lead sees there’s a limited time deal, it will increase the chances of them converting from a lead to a sale.
Create advertising content that speaks immediately to the customer’s end goal, which is finding a quality service or product at the best price. Balance the advertising copy with emotional triggers and benefits, but don’t forget to make the customer’s main goal your end result of the advertisement.
Show your customers that you are solving their problems and they will be more likely to click through to your website rather than your competitor's site.
Rule the business world by writing stellar advertising copy that gets noticed and gives you the results you want. Write emotionally triggering content that showcases the benefits of your product or service.
The right advertising content won't just showcase the benefits of your product or service. It will also trigger emotions and create desperation. Your customers won't want to miss out on making a purchase.
Thinking like your customers is key to speaking directly to them and getting them to click through to your website instead of your competitor's. Our copywriters understand how to write content that gets customers to take action. To find out more about how our copywriters can help you with advertising copy, click here.
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